If you studied communication or media, you might be wondering what jobs you can pursue with a communication degree. Over the past several years, the need for media practitioners has grown continuously and rapidly, particularly with the boom of social media. Communication—especially in its digital form—has become an essential yet ever-evolving part of life, one that will remain timeless as audiences continue to consume the work produced by professionals.
However, the stereotype wrapped around the communication degree is still perceived as a diploma given to students for simply talking. Although communication is one of the more popular social science courses to be taken up, there are still people who joke around about the misconception. There is still a degree of unawareness of the broad array of jobs that can be lined up for one after they graduate, despite its immense variety. A communication degree, in fact, provides classes that cover some industries, namely advertising, public relations, journalism, and media & film.
If you plan to pursue a communication degree after high school graduation, it would be helpful to already have an interest in any of those aforementioned industries, plus a hand at writing. Various colleges have different names for their communication programs, examples being “Mass Communication”, “Communication Arts”, “Broadcast Communication”, or simply “Communication”. While some have more focused coverage at times, it pays to take a deeper look into the programs offered per school to make sure they fit your personal preference. Overall, every communication program offers the same level of education for someone who wants to be able to tell stories and disseminate information on a professional level.
Within the realms of advertising, public relations, journalism, and media & film, a range of occupations can be explored with each of them. The possibilities are endless with what you can do with a communication degree. Now, here are some examples of jobs for communication majors based on their respective specializations!
If you’re someone who likes marketing brands through different media like commercials, print ads, radio, and more, some of these advertising jobs might be for you!
Account manager: This is the person who oversees the project that needs to be delivered to the client. They handle everything the client wants and needs to see through the output of the advertisements.
Creative director: As the head of the creative team, their job is to handle the overall execution of the project. As they guide the alignment of the project with the account manager’s wishes, the rest of the creative team brings to the table the material that will be used in the ad.
Copywriter: This member of the creative team writes the copies or memorable lines seen in any advertisement or variation of publicity material.
Art director: As another important member of the creative team, this person is in charge of the visual tone and embodiment of the advertisement.
Strategic planner: Between them and a strategist, a strategic planner holds a more temporary job, as they are the one that swoops in when there is a need for a brand launch or repositioning. With that, their primary output is a creative brief, which is the prompt given to the creative team before they start getting to work.
Strategist: This person is a member of the company that takes on facilitating workshops, designing marketing plans, and discussing business with the client. There are different specializations for strategists, including insight planners, media planners, social strategists, and communication strategists. All of these require a heightened knowledge of consumer patterns and previous experience in other positions so that they can acquire this role.
In this branch, you should have a way with people that will allow them to sway towards the image of the brand that you are trying to project.
Communications executive: Their job is to stay on top of everything and oversee the company’s image to the clients and general public. While they plan the overall communication strategy, this is typically executed by a public relations (PR) manager and a publicist.
PR manager: Their job is mostly to handle the strategic decisions made by the company, along with handling the entire PR department.
Publicist: Along with the PR manager and their department members, their job is to write the press releases and flesh out talking points for events like talks, interviews, press visits, and conferences. They are also in charge of sending out media alerts and making press kits for events that require them.
Events manager: Along with every public relations campaign is a big event project, which is handled by them. This person is in charge of organizing promotional, business, and social events that might ever occur with their company. Their end goal is to ensure that their brand is presented well, with the target audience fully engaged.
Crisis manager: When something in an event or situation involving the brand does not go as planned, that’s when a crisis manager gets involved. They are responsible for planning the response of the business to anything that poses a major threat, such as physical damages, security breach, technological failure, product recall, or financial loss. They are the ones who strategize and execute the contingency plan to help save the reputation of the company.
As expected, there are communication majors that become writers as well. These writers are mostly educated under the journalism aspect of the course, which can lead to some of these intriguing occupations..
Journalists: Traditional written output can vary in five different types of journalism–investigative, news, reviews, columns, and feature writing. Their work mostly ends up on print, news websites, or any kind of publication that can be found.
Broadcast journalists: These people are otherwise known as reporters, correspondents, or the news anchors that are seen on the news. They televise news that can be seen on various local and international news channels, and are at times broadcasted interviewing or interacting with people involved in such reports.
Editors: Being on top of journalists, these are the people who are in charge of the selection of articles and news bits that are disseminated to the public. They make sure that facts, grammar, and relevance are checked before each report goes out.
Technical writers: In comparison to journalists, these writers have a more private job. They are the ones who write and maintain technical documents, especially those for software and systems. Some of what they write are instruction manuals, diagrams, how-to guides, and other materials that may make the use of technology easier and more understandable.
Media and film
For the last aspect of communication, there is the department that handles most of the production and execution of visual media and entertainment. People who want to take on media and film will find themselves interested in television or movie jobs, such as the following.
Digital content producer: While this job can be independent or affiliated to a company, they are in charge of creating videos that are aligned with the brand they are working on. They also need to distribute these videos to different platforms to help give the company a promotional boost.
Production designer: Going more into what happens behind the scenes, their job is to spearhead the visual conceptualization of the project. They identify the design style and make sure of its cohesiveness throughout the production by also approving the sets, locations, graphics, props, lighting, camera angles, and costumes that will be used.
Production crew/coordinators: While the production designer spearheads them, their job is to execute the vision by organizing equipment, supplies, and the remainder of the staff that need to be filled to get everything moving. They also distribute schedules to all the people working, as well as coordinate for accommodations.
Film director: On the creative side of filmmaking, the director is the person responsible for heading and shooting the creative vision. They control the dramatic aspect of the film while directing the actors and all the other production aspects to the alignment of the script.
Film editor: If you find yourself interested in what happens after shooting finishes, the film editor is the person who stitches all the footage, dialogue, and effects together, as to make one cohesive final product. They play a key role in the post-production process, making sure that everything is still aligned with the director’s vision.
Film publicist: Since a film cannot be viewed by the public without being promoted accordingly, a film publicist is in charge of creating the buzz that surrounds it. They must also have good relationships with media partners and critics that will allow the film to gain publicity.
While there are definitely more job opportunities that can be acquired than the ones mentioned, it is important to note that media practitioners are responsible for the information dissemination and entertainment that are commonly seen today. Jobs for communication majors aren’t all talk—there are loads of experience in the degree that go into communication as a profession, and its importance in society should allow people to keep their options open for these opportunities.
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