Marketing Data Analyst
Athena
Local
1 month ago
Apply before August 4, 2022

Charge

At Athena, we power possibility through transformative delegation. True leaders reflect on what they want in life and map the path to get there. We clear the way by pairing exceptional Philippines-based EAs together with our driven clients and ensure both receive ongoing support throughout the journey. The result is 10x more leverage, more time, and more impact on our clients’ work and life.

With a waitlist growing by the day, Athena has already showcased compelling demand. The Marketing Data Analyst will be responsible for tracking advertising costs, researching market behavior, exploring market trends, understanding user behavior, brand health monitoring with social listening, and key areas of optimization to improve the funnel or user journey for both clients and EA recruits.

As a part of the Athena team, you will have an exponential opportunity, to empower the fiercely ambitious to reach the most audacious goals.

High-Level Responsibilities

  • Gather or Collect data via surveys, tracking visitor statistics on the business website, datasets, and any other channels or data points.
  • Sort and Organize data into valuable information within a spreadsheet, document, or software, ensuring all information is accurate and clearly displayed.
  • Analyze, Report, and Recommend optimization relating to acquisition funnels, customer behavior, ROI, and Performance Marketing (leads, conversion rates, the website traffic and social media engagement, etc.)
  • Conduct Research about direct/ indirect competitors and analyze benchmarking data, to identify opportunities for new client acquisition and EA acquisition.

Specific Projects

  • Analyze acquisition funnels and customer behavior and report insights to key stakeholders to inform future decisions and actions.
  • Measure ROI and Performance Reports of marketing campaigns
  • Report on marketing KPIs (eg leads, conversion rates, website traffic, social media engagements, etc.).
  • Track conversational marketing performance as part of overall user behavior analysis reporting
  • Monitor and interpret the performance of marketing campaigns.
  • Conduct competitive research and analyze benchmarking data or ISO.
  • Recommend website and campaign optimization for better data accuracy.
  • Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc.)
  • Work closely with the recruitment team, LX, CX, and marketing team to identify opportunities for new EA or client acquisition.

Your Metrics:

  • Performance Marketing and Campaign Reports
  • Improved Accuracy in Data Tracking and Attribution Metrics
  • Compare revenue based on campaigns vs. channels
  • Highlight acquisition and retention costs
  • Accuracy of Funnel Performance Reports

About You

  • You have work experience as a Data Analyst or similar role for at least 2 years
  • You have worked within platforms including Google Ads, Google Analytics, Google Tag Manager, Meta Business Manager, and B2C Acquisition Funneling for at least 2 years
  • You possess certain expertise in Google Analytics, (experience using HubSpot and Airtable is a plus) and an in-depth understanding of SEM campaign strategies and SEO practices
  • You must have experience in analyzing Performance Marketing Metrics and Campaigns
  • You demonstrate an ability and willingness to learn new skills independently.
  • You possess the ability to communicate proficiently in English, both verbally and in writing.
  • You have a strong analytical background, are solutions-oriented, data-driven, and highly organized, with a keen eye for consistency.
  • You are able to work effectively in a collaborative team environment, and independently as required.

How do you apply?

To learn more and apply, visit us at: https://athena.breezy.hr/p/f0b81c9a3619-marketing-data-analyst or click the Apply Now Button below.

No Sign up Required :)

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