Director of Product Marketing

Constructor.io
International
November 21, 2021
Apply before December 22, 2021
USD
150,000 -
100,000
per Year

About Constructor.io
Constructor’s mission is to help our customers build great search & product discovery experiences that drive growth by anticipating their users’ needs. We serve billions of requests every year, and you’ve probably seen our results somewhere and used our product without knowing it (customers include Sephora and Backcountry). We have customers in every eCommerce vertical, around the world, and spanning many languages.
We differentiate ourselves by focusing on metrics over features, and reinventing search and discovery from the ground up as a machine learning challenge with the specific goal of improving metrics like revenue.
We are in the early days of a massive opportunity in eCommerce search and discovery and we are growing aggressively to capture this market: we have grown a hundred+ percent YoY for the last 3 years and recently raised a $55 million funding round.
We’re a passionate team of technologists who love solving problems and want to make our customers’ and coworkers’ lives better. We value empathy, openness, curiosity, continuous improvement, and are excited by metrics that matter. We believe that empowering everyone in a company to do what they think is best can lead to great things.
About the Role
As an AI and ML-enabled tool in a sea of smoke-and-mirrors AI, Product Marketing is the crucial link between the product we build and the market outcomes it deserves to see. You will serve as the business leader primarily responsible for this connection by helping us discover, message and position a differentiated product. Successful execution in the role will empower our GTM team to improve on our successful strategy to drive product adoption by allowing prospects to validate our claims on their own data.
The primary metrics of success for this role will be utilization of enablement resources by the sales team, close-won deals, adoption of new features by our customer base and retention of existing customers. Your work stream will be defined by the strategies you set, but will likely include sales enablement materials such as battle cards, vertical-specific pitch materials and other artifacts; release notes and product launch messaging; and customer-facing strategic roadmap communications. You will also be responsible to conduct competitive research to help inform product and sales strategy.
The ideal candidate should have exceptional written and spoken communication abilities. These abilities should stem from a passion to learn from and communicate to different audiences: primarily various stakeholders at our prospects and customers but also other individuals across the organization at Constructor. Most importantly, you should crave the unique challenges and opportunities of a high-growth startup.
Day-to-day you will:
Collaborate with the Head of Product and CEO on customer-facing roadmap capturing the 3-5 year vision for the future of product discovery and Constructor’s role in this space.
Create segmented pitch decks and sales training to capitalize on surge in demand with B2B, marketplace, BOPIS and other new business verticals.
Lead go-to-market strategy meetings with the sales team to understand and fill product communication gaps and present and train the team on latest competitive intelligence, product marketing, and selling materials.
Collaborate with the marketing team to draft white papers, blog posts and thought-leadership articles.
Work with the sales, product, engineering and marketing organizations to build out feature release materials, including release notes, blog posts and email announcements.
Lead product sync-ups with customer success teams to review new releases and communicate our capabilities with crisp examples.
Research competing products to inform competitive positioning and prioritization of new features.

You would be a good fit if:
You have exceptional communication abilities and take pride in your writing, presentation and visual storytelling abilities.
You crave the opportunity to help take over a growing industry using effective product positioning and communication.
You have 5+ years experience in product marketing.
You have 2+ years experience in eCommerce.
You have 2+ years experience in B2B enterprise companies.
You have an entrepreneurial bent and are looking to join a high-growth startup.
You value learning and want to accomplish great things in a collaborative environment.
Be sure to mention the words STEADFASTNESS SURPRISE NOVEL when applying to show you read the job post completely. This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they’re human.

Salary and compensation
$100,000 — $150,000/year

Location: 🌏 Worldwide

How do you apply?

To learn more and apply, visit us at: remoteok.io/l/107347 or click the Apply Now Button below.

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