Requirements and skills
- Proven working experience as a PPC Specialist or a similar role, preferably within the B2C industry.
- Excellent understanding of PPC concepts and best practices.
- Experience in setting up and optimizing PPC campaigns on all major advertising platforms.
- Managing social media campaigns across Facebook, Instagram, Twitter and TikTok.
- Working knowledge of search engine optimization practices. –
- Developing engaging, creative & innovative social media campaigns that strongly resonate with the target audience.
- Experience with competitor research, audience segmentation and A/B testing.
- Working knowledge of website and marketing analytics tools (Ex. Google Analytics, WebTrends, SEMRush, etc.).
- Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
- Excellent communication and interpersonal skills.