The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at the HSBC Group. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.
Some careers have more impact than others.
If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.
HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.
We are currently seeking an experienced professional to join our team in the role of Digital Insights Manager – Global Publishing Services (Quezon City).
Workstyle: Hybrid
Principal responsibilities
· The Digital Insights Manager will be responsible for developing deploying and managing innovative digital analytics and reporting for HSBC owned websites and apps. The successful candidate will identify opportunities for improvement and provide data-driven strategic insights to maximize customer conversions and ecommerce revenue. The Digital Insights Manager also serves as the subject matter expert for web and digital marketing analytics tools A/B and multivariate testing tools, ecommerce testing tools and the tag management platform.
· The Digital Insights Manager, as a subject matter expert, will provide guidance and monitor implementation strategy for websites managed by Global Publishing Services (GPS) and other teams across all areas of the HSBC Group. These will include: tag management and web analytics, Search Engine Optimisation (SEO), website accessibility, website quality reviews, Information Architecture, Management Information. In addition, Search Engine Marketing (SEM), provide insightful analytics reporting, accessibility reviews and adoption of industry best practices.
· The Digital Insights Manager will work closely with management of Staff and Public channels to implement optimisation strategies as well as to actively audit and analyse Group websites to mitigate risk, enhance effectiveness, user experience and the sites’ overall quality.
· The Digital Insights Manager will ensure team development through project opportunities, training and coaching sessions. The role holder will work with stakeholders to drive website optimsation improvements and resolve issues and concerns in a timely manner.
Requirements
• Should have post-secondary education – either at the degree level or a relevant professional diploma or certificate
• 5 – 8 years professional experience in website optimisation and web analytics field
• Knowledgeable in SEO best practices, Google Analytics, WCAG 2.1 and other website standards (W3C)
• Proficiency in website quality and SEO tools such as Sitebeam, Google and Bing Webmaster tools, Ahrefs, Semrush and other external tools
• Perceived as a Subject Matter Expert in Google Analytics Adobe/Adobe Analytics or other Tag Management Platforms and large-scale A/B and Multivariate testing tools
• Proficiency in various ad platforms such as Facebook, Google, LinkedIn, Bing, Twitter or YouTube will be an added advantage
• Working knowledge of Adobe Marketing Cloud tools including Analytics Target DTM and Audience Manager
• Strong understanding of Digital Marketing and ecommerce strategy and design
• Skilled in managing cookie audits in compliance to GDPR standards
• Proficient in MS Office (Word Excel PowerPoint)
• Excellent presentation, negotiation and interpersonal communication skills
• Excellent English verbal and written communication skills
• Strong attention to detail
• Able to work under pressure and ability to meet deadlines
• Able to work as part of a team or as an individual
• Able to lead and manage a team
Due to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritised.
The chosen candidate for this role will be required to undergo enhanced vetting. Subject to local laws, this will require the individual to satisfactorily pass a series of additional checks as part of the recruitment process and on an ongoing basis, if appointed to the role. HSBC Group reserves its position with regard to any steps which it may take in relation to any material adverse findings which arise either when the checks are originally completed, and/or if relevant, on an ongoing basis. For more information about the enhanced vetting for this role please contact the recruiter for this role.
You’ll achieve more when you join HSBC.
HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.”
Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
***Issued By HSBC Electronic Data Processing Philippines Inc.***
