Marketing Communications & PR
Jobs and Careers at LG Electronics Philippines Inc.

Marketing Communications & PR

LG Electronics Philippines Inc.
Local
1 month ago
Local
Jobs and Careers at LG Electronics Philippines Inc.
LG Electronics Philippines Inc. is hiring a
Posted 1 month ago
Apply before October 12, 2022

Job Description

Job Description

Creates, implements, and oversees communications programs that effectively describe and promote LGEPH as a company, Brand LG and our HA (REF & WM) products. This includes initiatives in traditional and digital communication channels, as well as PR and Influencer Marketing.

REF, Washing Machine, Marketing Communications Strategy

  • Prepares NPI communications strategy, in collaboration with PM Team, for new products/models that will be introduced into the market
  • Conceptualizes and develops differentiated Marketing Communications activities based on approved strategies
  • Aligns strategies with HQ and other stakeholders within LG

Execution and Monitoring of Marketing Communication Activities

  • Ensures on-time and on-point execution of all marketing communications activities
  • Regular monitoring of KPIs within the campaign period and making necessary adjustments when needed
  • Preparation of post-campaign reports

Competitive Monitoring

  • Prepares monthly reports (or as necessary) for Corp. Mktg, CE Sales and Product Mktg. Teams

Spearhead PR and CSR Activities

  • Works closely with PR agency to develop PR strategies and differentiated PR activities and executions

OSM (Online Shopping Management)

  • Actively monitors Visibility, Search, Conversion performance of REF & WM products in Dealer Online Channels
  • Works closely with Digital Mktg manager to ensure optimum OSM performance of REF and WM

APMS & Budget Management

  • Closely monitors Memos, Action Plans, and invoices of all marketing-related activities and makes sure that these are approved/utilized/registered in the system within the allowed timeframe of HQ Guidelines
Specialization:
Public Relations
Job Category:Marketing & Sales

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Jobs and Careers at LG Electronics Philippines Inc.
LG Electronics Philippines Inc.

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