Job Description
DUTIES AND RESPONSIBILITIES:
- Develop and lead the effective implementation of client’s brand and tone-of-voice across all written communications.
- Write copy for all client’s channels, including web, social, eDM, digital advertising, Client’s Journal, in-studio communications and new channels such as Spotify advertisements.
- Working closely with our Creative Content Specialist & Graphic Designer to make our copy and design work harmoniously as a customer experience.
- Working closely with Social and Digital Marketing Specialists to develop and implement social media content strategies.
- Producing SEO-rich copy for category and product pages to improve organic traffic and convert customers.
- Collaborate with larger teams to strategize and plan how brand campaigns come to life across various channels for the week-to-week campaigns and larger brand campaigns.
- Assisting our SEO initiatives by working with the SEO agency on SEO content creation and meta data optimization leveraging on their guidance and input.
