SEO Manager Job Description Template and Guide

Table of Contents

The SEO Manager is responsible for developing and executing the company’s SEO strategy, which typically includes a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword research.

There’s no time like the present to find an effective SEO Manager for your business. The following template is customizable and ready-to-post, so you can spend less time sifting through job boards, attract qualified candidates more quickly with a detailed list of duties and responsibilities tailored to your needs – all while finding the best employee possible.

Example SEO Manager Job Summary


“Do you have a love for long-term strategy and data-driven results? If so, then this SEO Manager position might be perfect for you. As an SEO manager, your job is to increase traffic on websites by “optimizing” the site in order to make it easy to find through desktop or mobile searches.

“Search engine optimization encompasses a number of strategies, ranging from keyword planning to link building. The end goal is for high-ranking SEO pages to provide substantial and engaging content that draws the target audience in. In order to be an effective search engine optimization manager, one must have knowledge about website traffic data analysis as well as web analytics tools – not only can they spot opportunities for growth but also develop campaigns with relevant and compelling information aimed at drawing their desired audiences in.”

Example SEO Manager Job Descriptions


The SEO Manager is responsible for developing long- and short-term strategies, analyzing the latest trends in search engine optimization (SEO) to develop offsite initiatives such as link building. The SEO manager also coordinates social media campaigns with SEM strategists while monitoring key performance indicators, reporting rankings of websites based on keywords entered into a search engine query box or word string that produces one result set matching the provided terms.

The SEO Manager manages content to optimize landing pages, blogs and websites. They direct and coordinate the team of people in off-page optimization tasks like link building, forum commenting etc. The manager analyzes insights related to all aspects of search engine optimization including audience demographics/traffic analytics as well as which keywords are ranking the highest for your website or product line up against competitors.

The SEO Manager is responsible for organic search optimization and maximizing ROI. This individual regularly performs thorough keyword research to ensure that the company website ranks higher on SERPs (search engine result pages). They identify key performance indicators, monitor redirects, click rate, bounce rates- basically anything related to visibility. The most important duty of this role is presenting reports in a timely manner so decision-makers can make informed decisions about how best to optimize their marketing strategy with tools like Google AdWords or Facebook Ads based on these KPIs data points provided by the manager. Key responsibilities also include identifying our buyer persona like what makes them tick; and what type of content will they find engaging enough for us to provide an edge over competitors?

SEO Manager Skills


The SEO Manager is a supervisor who has the ability to lead and manage projects, while also having skills that include HTML/CSS development. They are able to use content management systems (CMS) to give websites an optimized feel for search engines like Google or Bing. Knowledge of tools such as web analytics tools and reporting software will be needed in order to monitor website performance on various platforms relating digital media channels with traditional marketing techniques used today by businesses looking for increased visibility online.

They have an outstanding ability to think creatively, strategically, and identify and resolve problems. They excel in fostering strong client relationships at various levels of the company while paying attention to detail and having excellent analytical skills that enable them to effectively multi-task in a deadline-driven environment. The manager also possesses high integrity which makes it easy for others around him or her to feel self-motivated as well because they are given autonomy within their workspace. It’s this unique combination of qualities that makes someone successful not only in managing SEO but any project involving internet marketing!

SEO Manager Qualifications


The ideal candidate for the SEO Manager position at our company should have a BS/BA degree with 2+ years of experience in Search Engine Marketing and Search Engine Optimization. They must understand the process, as well as know-how to use popular keyword tools like Google Analytics or Word Tracker; working with content management systems (CMS) such as WordPress is also helpful. It’s important that they are proficient in MS Excel, PowerPoint, Word – but most importantly their ability to produce high-level reports will be crucial during this time period when we’re trying to grow aggressively through new social media platforms while still maintaining market share on old ones.

SEO Manager Employers


The Bureau of Labor Statistics predicts that the U.S.’s employment opportunities for advertising, promotion, and marketing managers will grow at 8% through 2028 – outpacing national average growth in this field by a mile! With people around the world finding more ways to access information online every day, companies need SEO Managers who can increase their brand awareness and drive e-commerce sales with organic web traffic on top of all those new connections made possible thanks to social media sites like Facebook.

There is a great demand for SEO managers, but you may have to be creative in your job search. Large corporates will employ the specialists within their marketing departments while SMEs are also likely to hire them as well; however, these small-time companies may not offer many opportunities for advancement. Many professionals choose to go freelance or work at a smaller company with more career options available.

If you want to hire for or apply for this lucrative position, then you should use a job board where you can get jobs like this. Try JobSpring, a fresh, intuitive job posting board featuring high-quality, remote jobs from local and international companies.


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