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Director of Trade Growth
Checkatrade · London, United Kingdom
About The Role
Join Checkatrade, the UK's leading platform for finding tradespeople. As the Director of Trade Growth, you'll own the strategy that takes trades from first touch to loyal paying customers. You'll redesign our entire growth funnel, partner with various teams, and use AI and automation to create leverage.
- Redesigning the entire growth engine, owning the journey from acquisition through activation, conversion, retention, and expansion.
- Turning free users into loyal paying customers by understanding where friction exists and creating experiences that naturally convert users.
- Building a culture obsessed with experimentation by launching experiments across onboarding, pricing, lifecycle, CRM, in-product experiences, and commercial offers.
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