Lead Generator - B2B email Marketing

We are a fast-growing company seeking a Lead Generator to drive B2B growth through targeted email marketing and outreach campaigns. This role is ideal for someone with hands-on experience using modern lead generation tools and platforms to identify, engage, and convert prospects.

The Role

As a Lead Generator, you will be responsible for developing and executing B2B email marketing campaigns, leveraging platforms such as Apollo, Smartlead, and LinkedIn messaging . You’ll collaborate with the sales and marketing teams to deliver qualified leads that fuel business growth.

Key Responsibilities

• Develop and manage B2B email marketing campaigns to generate qualified leads
• Use tools such as Apollo, Smartlead, and LinkedIn messaging to identify and engage prospects
• Build and maintain prospect lists and databases for outreach campaigns
• Monitor campaign performance, track metrics, and optimize for higher conversion rates
• Collaborate with sales and marketing teams to align lead generation strategies with business goals
• Ensure compliance with email marketing best practices and data protection regulations

Required Qualifications

• Proven experience in B2B lead generation and email marketing
• Hands-on expertise with Apollo, Smartlead, LinkedIn messaging , and similar tools
• Strong understanding of email campaign development, sequencing, and personalization
• Ability to analyze campaign performance and adjust strategies for maximum impact
• Excellent communication and organizational skills
• Self-motivated, proactive, and results-driven

Preferred Skills

• Experience with CRM systems (HubSpot, Salesforce, or similar)
• Knowledge of marketing automation workflows
• Familiarity with A/B testing and campaign optimization techniques