SEO Expert for Etsy Store

Responsibilities

• Conduct keyword research tailored to Etsy's platform to identify high-performing, relevant keywords.
• Optimize product titles, descriptions, tags, and categories to improve search visibility and click-through rates.
• Implement on-page and off-page SEO strategies specifically for Etsy's algorithm.
• Monitor and analyze the performance of SEO strategies using analytics tools to identify areas for improvement.
• Create and manage a content strategy that enhances product discoverability and engagement.
• Stay updated on Etsy’s search algorithm changes, SEO trends, and e-commerce best practices.
• Collaborate with the design and marketing teams to ensure cohesive and appealing product listings.
• Provide regular reports on SEO performance metrics and make data-driven recommendations.

Qualifications

• Proven experience in SEO, specifically for e-commerce platforms (Etsy experience preferred).
• Strong knowledge of Etsy's search algorithm, ranking factors, and keyword optimization strategies.
• Proficiency in SEO tools like Google Analytics, Ahrefs, SEMrush, or similar platforms.
• Excellent understanding of on-page and off-page SEO principles.
• Creative skills for crafting compelling and search-optimized product descriptions.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Effective communication skills for collaboration and reporting.
• Bachelor’s degree in Marketing, Business, or a related field is an advantage.