Content Lead

We are looking for a strategic yet highly hands-on Content Lead to own and drive our end-to-end B2B content strategy. This role is responsible for turning content into a genuine growth engine - building awareness, authority, and most importantly driving qualified leads . This role is all about content that drives results, rather than content for the sake of it.

This is a fast-paced, scale-up role suited to someone commercially minded who thrives in execution, moves quickly, and knows how to use AI and modern content tools to produce high-quality output at speed. While LinkedIn is our primary channel, this role owns a multi-channel content ecosystem and has the freedom to experiment, innovate, and truly pioneer our content approach . You will have the opportunity to shape what we do in our sector — a space currently full of “same same” content — by introducing fresh formats such as webinars, video series, podcasts, and other untested channels, creating something unique and differentiated.

Based full-time in Manila , this role works closely with Australian-based leadership (head of growth marketing and CGO), manages and mentors one direct report.

Key Responsibilities & Duties

Content Strategy & Leadership

• Develop, own and evolve the B2B content strategy and roadmap , aligned to commercial objectives, lead generation targets, and brand positioning.
• Translate business priorities into clear content themes, campaigns, and formats across the funnel.
• Work cross-functionally with the broader Marketing team to ensure an integrated content strategy that aligns with campaigns, brand initiatives, and business goals.
• Identify new content opportunities and channels (e.g. podcasts, thought leadership series, video, long-form assets) and lead experimentation.
• Act as the internal authority on content performance, trends, and best practices.

Content Execution & Production

Alongside the Digital and Marketing Communications Specialist, work as a team to

• create and deliver high-quality content across multiple formats, including:

• o LinkedIn organic content (primary channel)
• o Website and SEO-led content (blogs, landing pages, pillar pages)
• o Email content and nurture assets
• o Case studies, sales enablement content, and thought leadership
• o Video, webinar, and podcast-related content

• Use AI tools and workflows to accelerate research, drafting, repurposing, and optimisation of content while maintaining quality and brand voice.
• Ensure all content aligns with brand guidelines, tone of voice, and value proposition.
• Maintain and manage content calendars, production schedules, and workflows.

SEO/AEO & Distribution

• Lead SEO-driven content planning in collaboration with internal stakeholders and external SEO/web agencies.
• Ensure content is optimised for search intent, keywords, and performance.
• Work closely with designers and agencies to bring content to life across channels.
• Support content distribution strategies to maximise reach, engagement, and conversion.

Performance, Insights & Optimisation

• Track, analyse, and report on content performance including traffic, engagement, conversions, and lead volume & quality.
• Use data and insights to continuously optimise content strategy and execution.
• Test, learn, and iterate quickly - identifying what works and scaling high-performing content.
• Utilise content to drive performance all through the sales funnel – from awareness to lead to nurture to sales to onboarding and beyond.

Team & Stakeholder Collaboration

• Manage and mentor a Digital Marketing & Communications Specialist , providing direction, feedback, and development support.
• Collaborate closely with Growth Marketing, Sales, Client Success, and Leadership teams to ensure content supports commercial goals.
• Work effectively with a globally distributed team across time zones.

Required Experience & Skills

• 5+ years’ experience in B2B content marketing , ideally within scale-up, startup, or high-growth environments. This role is about driving growth – not maintaining the status quo.
• Proven experience owning both content strategy and hands-on execution .
• Strong commercial mindset with experience generating leads through content.
• Advanced writing and editing skills with exceptional attention to detail.
• Expertise in creating sales content and collateral, email programs, nurture programs.
• Deep experience creating and growing organic LinkedIn content for B2B audiences.
• Strong understanding of SEO fundamentals , keyword strategy, and content optimisation (experience with tools such as SEMrush a bonus).
• Experience with CMS and marketing platforms such as WordPress and HubSpot .
• Comfortable using AI tools to improve speed, efficiency, and output quality.
• Experience creating video-first content for social and digital channels (editing skills a plus).
• Strong project management skills with the ability to manage multiple priorities and stakeholders.

Personal Attributes

• Proactive self starter – you need to be comfortable building from scratch, executing your plans and driving results without too much direction
• Strategic thinker who is also a genuine doer.
• Confident user and advocate of AI with constant experimentation with tools to improve outcomes
• Commercial, results-oriented, and growth-focused.
• Intensely curious, innovative, and confident proposing new ideas.
• Comfortable working at pace in a changing environment.
• Constantly learning and staying abreast of best practices in B2B content and lead generation
• Highly organised with strong time management skills.
• Collaborative team player with strong communication skills.

Qualifications & Other Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field – or other relevant qualifications.
• Outstanding written and spoken English is essential.
• Full-time role based in Manila , working closely with Australian business hours.

Success in the First 90 Days

By the end of the first 90 days, the Content Lead will have

1. Delivered an actionable content strategy and roadmap that aligns with business goals, lead generation targets, and brand vision.
2. Established a strong LinkedIn content cadence and improved execution to drive measurable growth in followers, engagement, and leads.
3. Implemented content workflows and processes that support consistent multi-channel execution.
4. Built strong collaboration with Growth Marketing, Sales, and Client Success teams to ensure content directly supports commercial objectives.
5. Begun a testing roadmap for innovative content formats and channels, providing initial recommendations for expansion and experimentation.
6. Built a clear success scorecard for the function focused on driving sales outcomes
7. Delivered quick wins (“low hanging fruit”) to improve existing content and communication programs

This role is ideal for a content leader who wants real ownership, the freedom to innovate, and the mandate to turn content into a measurable growth channel.