Digital Communications & Technical Marketing Specialist

Digital Communications & Technical Marketing Specialist

About the Role

We are seeking a Digital Communications & Technical Marketing Specialist to manage and optimize our digital marketing infrastructure and execute data-driven campaigns that support brand visibility, lead generation, and customer engagement. This role combines technical expertise with digital marketing execution, including website management, SEO, marketing automation, and campaign performance.

Key Responsibilities

Website Management & SEO

• Manage and maintain the company website using WordPress, including updates, content optimization, and troubleshooting
• Develop and execute SEO strategies including keyword research, on-page optimization, metadata, and technical SEO
• Monitor website performance, user experience, and technical issues; implement improvements
• Drive organic traffic growth and improve search rankings

Email Marketing & Marketing Automation

• Build, test, and deploy email marketing campaigns using Salesforce Marketing Cloud or similar platforms
• Manage customer journeys, audience segmentation, and automation workflows
• Ensure campaign performance, deliverability, and compliance

Digital Marketing & LinkedIn Campaigns

• Plan and execute LinkedIn campaigns, including audience targeting, A/B testing, and optimization
• Support paid and organic digital marketing initiatives to drive engagement and lead generation
• Monitor and improve campaign performance

Analytics & Reporting

• Track and analyze digital marketing KPIs such as website traffic, SEO performance, email engagement, and lead generation
• Develop reports and dashboards to provide actionable insights
• Use data to optimize campaigns and improve ROI

Marketing Technology & Systems

• Maintain integrations between marketing platforms including WordPress, CRM, and marketing automation tools
• Troubleshoot technical marketing issues and improve workflows
• Ensure accurate tracking, tagging, and data management

Cross-Functional Collaboration

• Partner with Sales to improve lead management, routing, and conversion tracking
• Collaborate with creative teams on digital assets and campaign execution
• Support development of landing pages, forms, and tracking mechanisms

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 3–5 years of experience in digital marketing, technical marketing, or marketing operations
• Strong experience with WordPress (including basic HTML/CSS)
• Solid SEO knowledge (keyword research, optimization, analytics)
• Experience managing LinkedIn campaigns (paid and/or organic)
• Experience with email marketing platforms (Salesforce Marketing Cloud preferred)
• Strong analytical and problem-solving skills
• Ability to manage multiple priorities and work independently

Core Competencies

• Technical marketing expertise
• Data-driven decision making
• Marketing automation and systems management
• Communication and collaboration
• Problem-solving and troubleshooting

Why Join Us

• Opportunity to own and improve digital marketing systems end-to-end
• Exposure to modern marketing tools and technologies
• Collaborative and cross-functional work environment
• Direct impact on lead generation and business growth