About The Role

Own and grow traffic and revenue across our Chefman-owned website
Lead DTC ecommerce strategy across Shopify and related platforms
Drive customer acquisition through paid media, SEO, affiliate, influencer, email, SMS, and social channels
Improve website conversion, merchandising, customer journey, and retention
Partner with Creative and Marketing teams on campaigns, launches, promotions, and site content
Analyze traffic, customer behavior, and ecommerce performance to drive optimization and growth
Develop strategies to strengthen direct customer relationships outside of Amazon
Lead testing and optimization across landing pages, PDPs, checkout flow, and lifecycle marketing

7+ years of ecommerce, DTC, or digital growth experience
Strong Shopify and consumer brand experience
Proven success driving website traffic, conversion, and online revenue growth
Strong understanding of performance marketing, SEO, CRM/email marketing, and analytics
Experience working cross-functionally with creative, marketing, and product teams
Hands-on, entrepreneurial mindset with strong analytical skills