About The Role

UWorld is a worldwide leader in online test prep for college entrance, undergraduate, graduate, and professional licensing exams throughout the United States. Since 2003, over a million students have trusted us to help them prepare for high-stakes examinations.

We are seeking an SEO Specialist who is passionate about using research and analysis to improve display rankings on search engines and enjoys taking on new challenges. The SEO Specialist will be responsible for the execution, maintenance, and optimization of search engine queries as they pertain to our various Test Prep products.

Requirements

Your Role

Develop optimization strategies that increase the company's search engine results rankings
Research SEO keywords to use throughout the company's website and marketing materials
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Efficiently communicate with other marketing professionals to align goals
Collaborate with others within the marketing department to manage SEO strategy
Write compelling and high-quality website content, including blog posts and page descriptions
Update content and website links for maximum optimization and search engine rankings.

Your Experience

Degree in marketing, information technology, or related field
6-8 years of experience in successfully developing and executing SEO campaigns
Strong understanding of search engine algorithms and ranking methods
Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
Knowledge of keyword research and data mining tools
Experience completing competitive analysis of other companies within the industry
Proficiency in WordPress and SEO tools
Comfortable analyzing high volumes of data on a daily basis
Understanding of other aspects of marketing, such as customer growth and promotion, is a plus.

Soft Skills

Proficient written and verbal communication skills (email, phone, etc.)
Excellent analytical, communication, and research skills
Excellent attention to detail and organization skills and ability to articulate ideas clearly and concisely
Ability to work effectively within a changing environment that is going through high growth
Exceptional follow-through, personal drive, and ability to understand direction and feedback