Senior Brand Manager

About the Role

• Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi
• Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events — and we’re
• building the marketing team to match our ambitions.
• We’re looking for a Senior Brand Manager to own the brand — its positioning, voice, and consistency — across
• every market and touchpoint. You’ll work closely with the Head of Creative and the wider marketing team to make
• sure every campaign, launch, and piece of content strengthens the brand, and you’ll act as the guardian of brand
• quality as Digital Zone scales into new markets.

What You’ll Do

Brand Strategy & Positioning

• – Own and evolve Digital Zone’s brand positioning, tone of voice, and visual identity guidelines
• – Translate business and product priorities into clear brand strategy and messaging frameworks
• – Lead brand research and tracking to understand awareness, perception, and equity across markets
• – Ensure brand consistency across Iraq, KSA, and UAE, adapting positioning for local market nuances

Campaign & Content Oversight

• – Partner with the Creative Lead to brief and review campaign concepts, video, and key visuals
• – Act as brand custodian on all major campaigns, sign-off on brand fit before launch
• – Collaborate with Growth, Product, and Partnerships to ensure brand consistency across performance and
• lifecycle channels
• – Support 360-degree campaign planning, from big-brand moments to always-on content

Brand Guidelines & Governance

• – Build, maintain, and roll out brand guidelines across internal teams and external agencies
• – Train and support internal teams and agencies on correct brand application
• – Own brand asset libraries and ensure consistent use across all sister brands (Rahal, Ticket Zone, eSIM)

Market & Competitive Insight

• – Monitor competitor and category trends across Iraq, KSA, and UAE to inform brand decisions
• – Bring consumer and cultural insight into campaign and brand planning

What We’re Looking For

Must-Haves

• – 7–9 years in brand management or brand marketing, ideally in a consumer-facing or high-growth business
• – Strong track record of building and evolving brand positioning and identity
• – Experience briefing and collaborating with creative teams and agencies
• – Sharp eye for creative quality and brand consistency across formats
• – Comfortable working cross-functionally with Growth, Product, and Partnerships
• – Strong written and verbal communication skills
• – Arabic speaker
• – Iraq-based

Nice to Have

• – Experience in gaming, telco, fintech, or e-commerce categories
• – Familiarity with markets (Iraq, KSA, UAE)
• – Experience managing brand across a multi-brand or sub-brand portfolio

• Immediate, large-scale impact on a high-growth business
• Top-of-the-market compensation packages
• Work alongside top regional talent, with team members from Talabat, Careem, Etisalat, and more