Marketing Officer

Key Responsibilities

• Key Accountability No. 1
• Project and campaign management

• Lead the end-to-end management of marketing projects, ensuring timelines, budgets, and

deliverables are met.

• Develop detailed project plans, communication workflows, and progress trackers to ensure

efficient execution.

• Coordinate with internal teams and external partners (agencies, creatives, vendors) for

seamless delivery of campaigns and collateral.

• Oversee production of marketing materials -videos, brochures, digital assets, presentations,

• and event collateral.
• Key Accountability No. 2
• Marketing planning & execution

• Support the development of annual and quarterly marketing plans for Industrial, Water, and

Commercial Properties business units (as assigned).

• Conduct market scans, competitor reviews, and insights gathering to inform strategic and

tactical recommendations.

• Assist in crafting messaging frameworks, brand narratives, and communication strategies

tailored to each business line.

• Execute multi-channel campaigns (digital, on-site, PR, events, partnerships) to drive brand

• visibility and lead generation.
• Key Accountability No. 3
• Events & stakeholder engagement

• Plan and execute industry events, locator engagements, site activation activities, and

community-facing programs.

• Manage event logistics, program flow, production suppliers, registration processes, and

stakeholder coordination.

• Support lead management and visitor experience initiatives (e.g., investor visits, FPIP

tours, business missions).

• Ensure consistent brand presence in all stakeholder touchpoints.

• Key Accountability No. 4
• Reporting & Analytics

• Track performance of campaigns, events, and marketing assets using defined KPIs.
• Prepare regular project updates, post-event reports, and recommendations for

improvement.

• Maintain a centralized repository of marketing materials, documentation, and brand assets.

• Key Accountability No. 5
• Vendor & budget management

• Source, evaluate, and manage partner agencies, creatives, and suppliers to ensure quality

and cost-efficiency.

• Support budget preparation, monitoring, and liquidation for marketing activities.

Qualification Requirements

1. Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
2. Licensure and/or Certification Required: N/A
3. Experience: With at least five (5) years’ work experience in Marketing, Communications,

Advertising or related fields and industry