Social Media Specialist

Job Summary

KDCI Outsourcing is seeking a creative and data-driven Social Media Specialist to plan, create, publish, and optimize content across social media platforms to increase brand awareness, audience engagement, and inbound leads. This role manages the day-to-day social media calendar, community engagement, and performance tracking while collaborating with marketing, design, and sales teams to ensure content is timely, on-brand, and aligned with business goals.

Key Responsibilities

Content Planning & Creation

• Develop and maintain a monthly content calendar across LinkedIn, Facebook, Instagram, TikTok, X, and YouTube, as applicable.
• Write engaging, platform-appropriate copy, captions, and hooks aligned with the brand voice and target personas.
• Coordinate with the creative team to produce visual and short-form video content and perform light editing when needed.
• Repurpose long-form content, including blogs, webinars, and case studies, into social-first formats.

Publishing & Community Management

• Schedule and publish posts using social media management tools such as Buffer, Hootsuite, Later, or Meta Business Suite.
• Monitor comments, messages, and mentions, respond promptly, and escalate concerns to the appropriate team.
• Engage with relevant communities, industry pages, and conversations to organically grow reach.

Analytics & Optimization

• Track key performance indicators, including reach, engagement rate, follower growth, click-throughs, and conversions, and prepare weekly and monthly performance reports.
• Run A/B tests on content formats, posting times, and messaging, and apply insights to improve performance.
• Stay current on platform algorithm changes, trends, and emerging formats and recommend new opportunities.

Collaboration & Campaign Support

• Support paid social campaigns in coordination with the performance marketing team, including audience inputs, creative briefs, and boosted posts.
• Align social media content with product launches, promotions, events, and PR initiatives.
• Maintain brand consistency and ensure compliance with company guidelines across all published content.