Brand Ambassador

KEY DUTIES AND RESPONSIBILITIES

1. Brand Education/ Trainings:

The Brand Ambassador must become a brand expert on practical matters, product making, brand guidelines and brand education towards key opinion leaders, final consumer and media influencers.

• Along with sales force: extensive and continued education to internal stakeholders and external clients about the key messages of the brand and its difference with competitors
• Introduction and professional tasting of the product to potential clients, internal staff, Salesforce, Media, Key opinion Leaders. Supporting the positioning of the brand in the most effective way.
• Conduct Guest Shift based on Channel’s request

1. Bartender Community Management

• Design and roll out an industry leading education & training program across Trendy Bar universe nationally, to build their preference to use Absolut.
• Work closely with brand manager to leverage brand initiatives and advocacy programs as the assets to drive recruitment, engagement and retaining of bartender.

1. Public Relations & Social Media:

• Be present at all Brand events, launches, one-off events as well as sponsored events.
• To recruit and convert the target consumer through trial of the product.
• To be active, relevant and timely in own Social Media in order to amplify all brand messages to generate awareness.

1. Direct support to brand managers:

• Support of the application, follow up, evaluation and detection of opportunities in the annual Brand plan in both channels and public relations events.
• Information report of the best practices to help in brands planning and execution of activities.
• Development and presentation combined with the Brand for new initiatives and best practices.
• Monitoring of the competition: research, analysis and information about competitor activity in both channels as well as strategies or price changes.

Experience & background

• Total experience should be minimum 3 year in spirits industry or in marketing or trade marketing departments or hospitality industry, bartending experience.
• Experience in PR, talking in public
• Basic knowledge spirits
• Good tasting skills
• Events logistics and public relations
• Mixology knowledge
• Could Communicate in English at work

Job Posting End Date

Target Hire Date

2026-07-01

Target End Date