Event and Trade Marketing Officer

EVENTS & TRADE MARKETING OFFICER Business Unit: Corporate Marketing Level: Officer Reports to: Events & Trade Marketing Assistant Manager Job Purpose The Events & Trade Marketing Officer supports the Maxicare Group—Maxicare, MaxiHealth, and MaxiLife—by managing assigned events, activations, sponsorships, and trade marketing programs from planning through post-activity evaluation. The role helps strengthen brand visibility, generate customer engagement and leads, and ensure consistent execution across clinics, corporate accounts, retail partners, and community channels. Key Responsibilities Events and Activations Manage assigned events such as product launches, conferences, townhalls, wellness activities, sponsorships, partner engagements, and community activations. Develop project timelines, work plans, budgets, and logistical requirements. Coordinate event venues, suppliers, agencies, production teams, and internal stakeholders. Supervise on-site setup, program execution, manpower, and dismantling. Prepare post-event reports, documentation, budget reconciliation, and recommendations. Trade Marketing Execution Implement trade marketing programs designed to increase brand visibility, customer engagement, lead generation, and conversion. Coordinate the production and deployment of booths, point-of-sale materials, merchandising assets, directional signage, and other campaign materials. Support localized marketing programs for Maxicare Clinics, corporate accounts, retail partners, and other distribution channels. Work with Sales, Business Development, Clinic Operations, and other teams to address market and channel requirements. Project and Vendor Management Manage project schedules, deliverables, approvals, and budgets for assigned activities. Coordinate supplier sourcing, quotations, procurement requirements, contracts, and payment documentation. Monitor supplier performance and ensure deliverables meet agreed specifications, timelines, and brand standards. Identify operational risks and recommend solutions to keep projects on track. Brand Experience and Compliance Ensure that all events and trade materials follow the Maxicare Group’s brand guidelines. Help deliver a consistent and positive customer experience across all on-ground activities. Coordinate necessary internal approvals, permits, and compliance requirements. Performance Monitoring Track attendance, leads, inquiries, conversions, engagement, and other relevant activity metrics. Consolidate field feedback and identify opportunities to improve future programs. Support the evaluation of campaign effectiveness and return on investment. Qualifications Bachelor’s degree in Marketing, Communications, Events Management, Business Administration, or a related field. At least 2–3 years of experience in events, trade marketing, brand activations, retail marketing, or a related role. Experience managing suppliers, budgets, logistics, and on-ground execution. Strong project management, coordination, communication, and negotiation skills. Detail-oriented, resourceful, and capable of managing multiple projects simultaneously. Comfortable working on-site, during weekends, or beyond regular office hours when required by events. Proficient in Microsoft Office or Google Workspace; familiarity with project management and reporting tools is an advantage.