Marketing Design Technologist
imprint · New York City
About The Role
Who We AreImprint helps the world's best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, <Booking.com>, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners. Our robust technology and world-class operations allow us and our brand partners to offer powerful financial products without becoming a bank. In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you.Role SummaryAs Design Technologist on Imprint's Marketing Design team, you will sit at the intersection of design and front end development, building and maintaining the creative systems behind a growing portfolio of partner brands across email, web, in app, paid, and print. This is the technical backbone role on the team. You will own our front end infrastructure, serve as the team's dedicated martech resource, and be the person others lean on when something needs to be built right.This is not a pure engineering role. You will not write backend code or work in product infrastructure. You will live at the intersection of design systems and front end development, building what our designers design, maintaining the systems that keep our partner programs running, and finding smarter ways to use AI and automation to make the team faster.What Success Looks Like in the First 90 DaysBy the end of the first 90 days, you should be fully oriented in how Marketing Design supports partner launches, campaign work, web experiences, and lifecycle production, and operating as the team's primary technical owner for marketing landing pages, tracking, and UTMs. You should own or be actively transitioning into ownership of:Webflow builds and QALanding pages and micrositesCampaign tracking and link managementFront end implementation of designed assetsMartech tooling support across <Branch.io>, Bitly, GTM, and GADocumentation for repeatable technical workflowsResponsibilitiesWeb ExperiencesBuild, maintain, and iterate on websites, waitlists, microsites, and campaign specific web experiences in WebflowHandle all site edits, offer swaps, bug fixes, tags and scripts, compliance edits, and performance updates independentlyDevelop repeatable components and templates to systematize the web development processOwn front end specs and asset production for all web buildsCampaign Tracking and Attribution InfrastructureOwn the technical setup and QA of campaign tracking across all channels, including UTM structure, link management, and attribution logicBuild and maintain tracking templates and audit attribution across partner campaignsServe as the technical bridge between marketing and analytics or data toolingMartech and AI WorkflowsServe as the team's dedicated martech resource, evaluating, implementing, and maintaining the marketing technology that supports our creative and production operationsAct as a technical point of contact during partner onboarding as martech decisions are being madeImprove and maintain AI assisted production workflows alongside Marketing Design leadershipServe as the execution layer that turns AI workflow strategy into working systemsTechnical MentorshipBe the go to resource when designers and producers hit technical wallsRaise the technical floor of the team through pairing, documentation, and informal coachingHelp define standards for how the team builds, hands off, and QAs technical workQualificationsRequiredA design background, having worked on or closely with design teams, with an understanding of hierarchy, space, and shipped visual workStrong HTML and CSS, with the ability to build a responsive email or landing page and debug it independentlyExperience with Liquid templating or a similar dynamic content systemWebflow proficiency, or front end fundamentals strong enough to get there fast, with real websites built rather than just prototypesFamiliarity with how email renders across clients and the constraints that come with itUnderstanding of UTM tracking, link management, and campaign attributionExperience managing design systems in Figma and design to dev handoff workflowsComfort working across multiple projects and partner brands simultaneouslyNice to HaveExperience working inside Braze or a comparable lifecycle marketing platformExperience building or maintaining AI assisted production workflowsFamiliarity with martech evaluation and implementationExperience with mobile deep linking platforms such as Branch.ioPerks & BenefitsCompetitive compensation and equity packagesLeading configured work computers of your choiceFlexible paid time offFully covered, high-quality healthcare, including fully covered dependent coverageAdditional health coverage includes access to One Medical and the option to enroll in an FSA20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parentsAccess to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivityImprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let’s move the world forward, together.
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