Brand Preference Marketing Manager

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

Join the Masterbrand Marketing – Category Development Team and help make GCash the preferred payment choice for millions of Filipinos. As the Brand Manager for Preference Marketing , you will lead brand campaigns that encourage everyday usage of GCash by creating meaningful customer experiences across key spending moments. You'll work closely with cross-functional teams to develop marketing strategies, launch high-impact campaigns, and drive business growth through customer insights and data.

You will be responsible for the following

• Lead the Preference Marketing strategy for the GCash Masterbrand to increase brand preference and everyday usage.
• Develop and execute integrated marketing campaigns, including major brand initiatives, seasonal campaigns, and tactical programs.
• Drive key business metrics such as transaction growth, customer retention, Gross Transaction Value (GTV), and Average Revenue Per User (ARPU).
• Manage end-to-end campaign planning, execution, performance tracking, and project management.
• Partner with Product, Growth Marketing, Finance, Marketing, and Digital teams to deliver integrated campaigns.
• Build business cases, manage campaign budgets, and ensure marketing investments deliver strong business results and ROI.
• Identify growth opportunities through market research, customer insights, and data analytics.
• Present campaign performance, business reviews, and strategic recommendations to senior leadership.
• Lead assigned projects within the Masterbrand Category Development Team and introduce best practices that strengthen the team's marketing capabilities.

We are looking for

• Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field.
• At least 7 years of experience in Brand Marketing, Marketing, Business Development, Consulting, or related roles.
• Strong experience in developing and executing integrated marketing campaigns.
• Strong business and commercial acumen with experience managing business performance, budgets, and marketing investments.
• Experience using customer insights, market research, and data analytics to develop marketing strategies.
• Strong project management and stakeholder management skills with the ability to work across multiple teams.
• Excellent communication and presentation skills.
• Creative, customer-focused, and comfortable working in a fast-paced environment.
• Proficient in Microsoft Office (Excel, PowerPoint, Word) or similar productivity tools.
• Experience in business case development, P&L management, and marketing analytics is an advantage.

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package