Paid Social Media Coordinator - Freelance, Remote

About the ClientOur client is a U.S.-based, multi-platform media company operating radio properties in large and mid-sized markets while delivering advertising and digital marketing solutions nationwide. They reach broad consumer audiences each week across audio, digital, e-commerce, and live events. The organization continues to invest in digital innovation to drive measurable results for advertisers.Why does this role exist?This role exists to activate, manage, and optimize paid social campaigns on Meta with a sharp focus on improving conversions, revenue, and ad spend efficiency. The coordinator will operationalize tracking and attribution best practices (Meta Pixel, events, and first-party data) and proactively troubleshoot discrepancies to ensure accurate measurement. Partnering closely with the Social Media Director and Paid Social Team, this role will turn performance insights into action to achieve client growth goals.