About The Role

ABOUT THE ROLE

This is a pivotal role sitting at the intersection of product and market for a fast-moving enterprise AI platform. You'll translate frequent product releases into sharp positioning, compelling stories, and sales-ready materials — shaping how customers and prospects understand the product as both the platform and the category continue to evolve.

WHAT YOU'LL DO

Own go-to-market plans for every meaningful product release and execute them across the right channels.
Turn new features and capabilities into compelling narratives that explain why they matter to buyers.
Develop and maintain positioning tailored to different buyer personas (e.g., enterprise IT leaders vs. AI leads) and markets.
Create clear product content: comparison pages, capability overviews, one-pagers, and campaign explainers.
Conduct customer research through conversations, support tickets, and sales calls to surface real user value.
Enable sales and customer success with messaging frameworks, collateral, and answers to tough product questions.
Participate in product reviews to stay close to what is being built and why.
Help define category positioning for enterprise AI as the market develops.

WHAT WE'RE LOOKING FOR

3+ years in product marketing with a track record of delivering go-to-market for software features with measurable impact.
Demonstrated experience owning end-to-end product launches — planning, messaging, and executing across channels.
Excellent writing skills with a strong bias for clarity over cleverness.
Comfortable explaining technical products to non-technical audiences without needing an engineering background.
A habit of working directly with customers to uncover value and translate it into marketing and sales assets.
Familiarity with AI tools as part of your everyday research, drafting, and synthesis workflow.
Cross-functional collaborator — equally effective working with product, design, sales, and customer success teams.
Willing and able to appear on camera or present in public-facing demos.
Experience targeting German enterprise (Mittelstand) markets is a plus.