Senior Editor (Manila)

Introduction

G reenpark ' s continued s uccess is dependent on the strength and depth o f our valued long-term client relationships .

Our clients trust us because we deliver Brand publishing, SEO Insight , Content Production and Paid Media Campaigns , with a can-do attitude and the tenacity it takes to make great work happen - and great work is common goal that fuels us all!

Our relationships are proactive and never passive , we are tireless in our pursuit of knowledge and understanding of our clients' business , needs, challenges and competitors.

Our ambition is to be engaged a cr oss every aspect of our Clients' business where w e have the expertise and skills to s uch an extent that we become indispensable to them.

A job description is not a box that you are put in. It is a def in ition of your core responsibilities. In a co m pany like ours , you are encouraged and expected to contribute to many wider issues.

Why the job exists

• To edit and create content that is SEO optimised on the site to boost traffic.
• To support the Managing Editor APAC in management of content and team (when required ).
• To be a gatekeeper of editorial quality on site.

What the job co ve rs

• Writing content based on performance reporting and market needs.
• Maintenance of the assigned websites, ensuring it is up to date editorially and with the latest products.
• Communication with clients and brands.
• Monitoring search trends for new opportunities to grow traffic.
• Creative content ideation for ways to build the brand and support Client ’s goals.
• Liaise with the SEO team to identify key areas of optimisation and content creation.
• Working with the Editorial team to align the monthly publishing plan.

Responsibilities

• Attend i mmersion/briefing meetings with client and internally
• Help to define the content calendar for the upcoming assigned projects.
• Help maintain a CMS platform and asset bank, as well as oversee publishing a high volume of written content, videos, and

photos

• Liase with Accounts Team and Web Team with regards to article progress and submission
• Reviewing all recently published content to ensure editorial and SEO standards are met.
• Updating the homepage weekly.
• Updating all areas of the site monthly for seasonal freshness, including: main category pages, navigation items, product carousels.
• Help to planning and creating the article production and coordinating with the studio to ensure high quality and relevant imagery.
• Help to guarantee production deadline and targets for the G reenpark projects.
• Assisting on the transcreation and translation of content.
• Write SEO-optimised-articles ( e.g. food hacks, lifestyle articles, health & wellness etc.) along with engaging videos based on the content plan, working along with the client on the review process.
• Optimisation and create of articles using SEO best practice as required .
• Creation of newsletters that align with key editorial narrative and audience needs.
• Help to organise and manage internal processes between teams and freelancers .
• Collaborate with the GPC team on the design of the project (including site sessions, categories, and speech alignment), calendar planning, SEO and technical guidelines and execution, and content production.
• Acting as a brand guardian, ensuring the highest and most resonant quality bar for all content at all time .
• Collaborate with the studio team attending and helping to ensure the photoshoot/ video shoot is done accordingly with the client's needs.

Reporting and Communication Structure

• Reports to the Managing Editor APAC

P erformance review and personal development

By the Managing Editor APAC on the basis of

• Growth of organic traffic to client’s website
• Maintain a good relationship with the local client
• Editorial outputs and deadlines being met each month
• Quality of content is kept to an exceptionally high standard
• Effectively executing the content strategy to meet business needs, as well as brand needs
• Relationships with other operating companies/departments
• Interpersonal/communication skills
• Being a team player