About The Role

Lead business analysis for complex, multi-system solutions and AI-enabled automation projects
Collaborate with stakeholders to understand advertising workflows and translate goals into structured requirements, user stories, and success metrics
Facilitate workshops, interviews, and requirements elicitation using appropriate analysis techniques
Create and maintain BA artifacts (requirements, WBS, process flows, decision logs, wireframes)
Validate user stories, acceptance criteria, assumptions, and business rules
Partner with engineering and data science teams to ensure solution alignment
Identify and communicate risks related to design, scope, dependencies, and timelines
Support scope definition, change management, and process optimization (“as-is” / “to-be”)
Provide data-driven analysis to support executive decision-making
Plan and lead User Acceptance Testing (UAT) and participate in pre-sale activities
5+ years as Business Analyst or BI Analyst
1–2 years performing Product Owner-like responsibilities
Proven ability to translate complex business needs into functional/data requirements
Hands-on experience with BI tools and basic SQL
Advanced experience with Jira, MS PowerPoint, MS Word, diagramming tools
Practical experience with AI/LLM concepts and prompt-based solutions
Strong analytical and critical-thinking mindset
Excellent communication, facilitation, presentation skills
Ability to prioritize and work independently in dynamic environments
Upper-Intermediate or higher English level