Executive - Social Media Marketing

POSITION OBJECTIVE

• Manages all social media channels, campaigns to sustain an engaging audience experience and to increase engagement and online audience satisfaction.
• Research and analyze social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
• Works in alignment with various departments to promote overall brand through social media channels.
• Create timely and engaging content optimized for platform used and intended audience.
• Monitor sites for customer service opportunities and initiate conversations on behalf of the brand.
• Analyze and report social media actions on a monthly basis for successes and new opportunities.

Key Responsibilities

• Oversees Group’s brands social media accounts management and online reputation management.
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
• Audits and analyzes social media presences, including digital advertising costs and returns.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
• Competition Analysis
• Monitors and develops reports on competitor activity within social media spaces.