About The Role

POSITION OBJECTIVE - The position is responsible for overall brand development and implementation to maximize sales and profit - Strategize for brand penetration and positioning within the region to create brand image in the market

Key Responsibilities

Brand Growth and Profitability
Maximize sales and profitability of brand stores in line with Company targets
Develop the brand launch strategy in consultation with the Brand General Manager
Control costs within budgetary guidelines for the brand stores
Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans
Review feedback from territories on Brand acceptance and customer expectations
Ensure adherence to financial plan in all key areas
sales, markdowns, margin and average inventory
Create the brand positioning in consultation with the Marketing team and Brand Principal / Br and General Manager
Involve in recruitment and training of team members Brand Merchandise Planning and Product Selection
Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs etc.
Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores
Determine buying requirements and formulate buying plan and budget
Conduct product selection in coordination with the buying requirements and the product research received
Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance) Brand Image
Create brand awareness “Club Apparel” - Coordinate with Retail Operations to collate the feedback on retail and brand operations
Develop Strategy for Visual M erchandising at Stores and ensure implementation of the same Market and Competition Research
Acquire market intelligence through various sources and analyze trends that may impact business
Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required
Map competition prices / products and provide qualitative inputs to business
Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager
Research on the latest trends in products, brands, styles, designs, fits etc. Projects & Administration
Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals
Co-ordinate for new store openings and re-fits with the operations and projects team
Ensure brand outlet locations are in line with the brand strategy and positioning
Ensure adherence to the store opening plan