Integrated Video Buyer

The Role

We are seeking a VP, Media Strategy to serve a dual mandate: providing senior strategic oversight across our media planning teams while also elevating the department’s strategic capabilities in audience development, communications planning, and data-driven insights. This person will be both a hands-on leader who ensures day-to-day quality across accounts and a strategic authority who raises the bar for how we think about media.

At Wpromote x Giant Spoon, we believe the line between brand and performance is a false choice. We encourage our clients to prioritize impact over impressions, and to think about media as an integrated system - not a collection of channels. We combine creative ambition with measurement rigor to help brands grow at every stage of the funnel.

The ideal candidate combines deep media strategy expertise with the leadership presence to command a room. They understand the full media landscape - from linear and connected TV to programmatic, social, audio, and emerging channels - and can translate audience insights and data into strategic frameworks that drive business outcomes. They have a strong point of view on how brand and performance media work together, and can articulate measurement approaches that give clients confidence in their investment. This person is equally comfortable leading a client presentation, mentoring a junior planner, and pressure-testing a comms plan.

We are looking for someone with a creative and entrepreneurial drive who thrives on the complexity of managing multiple accounts simultaneously. This role requires proven managerial experience and a genuine passion for developing junior talent into strong media strategists. The ideal candidate is someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with.

This position will be working out of our NY office on Tuesdays, Wednesdays and Thursdays.

The anticipated annual salary range for this position is $195,000 - $225,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.

#LI-DNI

Responsibilities

• Compile Audience Research with help of syndicated tools (marketplace insights, media consumption habits, etc.)
• Develop comprehensive video media plans across both national and regional linear television and CTV platforms.
• Oversee full lifecycle of video campaigns, including vendor negotiation, budget allocation, schedule oversight and comprehensive post-buy analysis
• Assist with tagging and trafficking for all taggable digital assets
• Manage the full campaign lifecycle in Prisma, from plan entry through ongoing maintenance and post-buy reporting
• Own billing and reconciliation of budget and invoices
• Act as steward to ensure full delivery; Oversee ongoing campaign monitoring, recommend daily/weekly/monthly optimizations and oversee day-to-day campaign operations
• Coordinate Coordinate RFP development including outreach and review and evaluate partner proposals
• Facilitate tactical planning, negotiating and execution tied to media brief
• Collaborate with Analytics Team to identify and report insights
• Develop strategic POV on research and creative
• Contribute to creative media brainstorms
• Manage linear traffic workflow from allocation of creative rotation and partnering with traffic teams to ensure delivery to networks.
• Stay up to date on media trends and evolving capabilities

Requirements

• 18+ months of experience with integrated media planning & buying (digital & traditional) with an agency, with a strong focus on video.
• Experience in linear buying, trafficking, stewardship, posting and discrepancy resolution in MediaOcean (Spectra and/or PRISMA)
• Varied experience in video, including but not limited to National Broadcast & Cable, Local Buys, Video (Direct & Programmatic)
• Budget, billing, reconciliation experience
• Excellent written, verbal, and presentation skills
• Strong attention to detail
• Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
• Inherent desire to learn more of the trends shaping consumer behavior; passionate about technology and innovation and how it applies to our industry

Nice-to-Have

• Experience tagging and trafficking assets (e.g. Campaign Manager), either self-serve in ad-server or through an AdOps team
• Familiarity with UTM function & building
• Understanding how different media types can be tagged (standard / VAST tags vs. site-served / 1x1 tags)
• Experience trafficking a creative rotation within a package > placement > creative hierarchy
• Experience with 3P measurement partner tagging (i.e. Kantar MWB, Disqo, EDO, Videoamp, etc)
• Client-side experience
• Client facing experience