About The Role

About Better Collective

Better Collective is a global digital sports media group, connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities and digital products.

As we evolve our commercial strategy, we are building a premium partnerships business centred around audience intelligence, video/talent-led content, premium media products and strategic client relationships.

We're looking for an experienced entrepreneurial Sales Director to build and scale our premium partnerships business across the UK, Italy, France and Spain.

About the Role

This is a strategic leadership role responsible for driving long-term partnerships with some of the world's largest brands across sectors including Automotive, Financial Services, FMCG, Consumer Electronics, Retail, Travel, Telecommunications and Luxury.

Working closely with the Director of Ad Sales UK & Europe, Product, Editorial and Marketing teams, you'll develop integrated commercial solutions that combine premium content, talent, audience intelligence and multiple Better Collective brands into market-leading partnerships.

You'll have a genuine passion for sport and a deep understanding of modern sports fandom, recognising how audiences engage across live sport, digital media, creators, communities and premium content.

This role is about building long-term strategic relationships that deliver sustainable commercial growth.

Key Responsibilities

Commercial Strategy

Lead the development and execution of Better Collective's brand partnerships strategy across the UK, Italy, France and Spain
Build category-specific go-to-market strategies across priority sectors
Develop scalable sponsorship products and commercial IP
Create integrated commercial propositions that move beyond traditional advertising
Identify new revenue opportunities across key industry verticals
Develop annual category growth plans

Business Development

You will already have senior relationships with

Global advertisers
European brands
The Big Six global agency holding groups
Independent agencies
Sponsorship agencies
Sports marketing agencies

You'll build and manage a pipeline of strategic six and seven-figure partnership opportunities.

Category Ownership

Lead Better Collective's sales strategy across

Automotive
Financial Services
FMCG
Consumer Electronics
Retail
Telecommunications
Travel
Lifestyle
Luxury

Become the internal expert for these sectors.

Premium Partnerships

Create integrated solutions including

Premium sponsorships
Branded entertainment
Talent-led partnerships
Video-first campaigns
Audience Intelligence
Creator collaborations
Cross-market activations
First-party data solutions

Cross-functional Leadership

Work closely with

Editorial
Product
Marketing
Data
Sales
Operations

to develop commercially-led products from inception.

Success Looks Like

Within 12 months you will have

Established Better Collective as a trusted strategic partner for major European brands
Secured multiple premium long-term partnerships across Europe
Increased average partnership values
Developed repeatable category playbooks
Increased recurring partnership revenue
Launched innovative premium commercial products