Sales Director, SLED - East

At Everbridge, our mission is to help protect people and communities during their most critical moments. As a global leader in critical communications, public warning, and enterprise safety solutions, we enable governments, emergency services, and organizations worldwide to deliver trusted, life-saving communications at a scale.

We’re currently seeking a highly skilled, results-oriented Sales Director, SLED - East who thrives in a dynamic, high-growth SaaS environment. This leader will provide strategic direction, hands-on coaching, and creative solutions while leading our State, Local Government, and Education sales team.

We are looking for someone who can guide the entire sales process, from territory planning, targeting, and qualification through procurement, proposal development, negotiation, and close. You will work closely with senior leadership and cross-functional partners to identify opportunities, develop winning account strategies, and grow Everbridge’s presence across the SLED market.

This front-line leadership position requires someone who can operate with autonomy, coach teams through complex public-sector sales cycles, and consistently deliver results in a fast-paced environment.

What you'll do

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• Lead the SLED sales team to achieve or exceed monthly, quarterly, and annual revenue targets.
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• Establish and monitor performance metrics related to pipeline generation, opportunity progression, forecasting, and revenue attainment.
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• Recruit, onboard, coach, and motivate high-performing sales professionals.
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• Provide regular performance feedback, professional development, and career coaching.
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• Work directly with the team to develop territory, account, opportunity, and competitive strategies.
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• Support complex SLED sales cycles involving multiple stakeholders, procurement processes, partners, and contracting requirements.
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• Build programs and campaigns that generate pipeline and increase Everbridge’s market share across state, local government, and education accounts.
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• Develop and refine sales processes, tools, and playbooks that improve productivity and performance.
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• Use Salesforce to manage sales activity, pipeline health, opportunity progression, and forecast accuracy.
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• Coordinate with Marketing, Customer Success, Product, Professional Services, Legal, Finance, and other departments on customer, technical, contracting, and deployment requirements.
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• Collaborate with Everbridge sales leadership to ensure alignment and cooperation across sales teams.
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• Build relationships with strategic customers, channel partners, resellers, cooperative purchasing organizations, and relevant industry stakeholders.
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• Communicate performance, risks, market insights, and growth opportunities to senior leadership.
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• Serve as a hands-on front-line leader, helping the team remove barriers, win strategic opportunities, and achieve individual and company goals.

What you'll bring

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• Enterprise software sales experience, preferably within a SaaS organization.
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• Software sales or leadership experience focused on state and local government, K–12 education, or higher education.
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• Demonstrated success leading sales teams and consistently achieving revenue targets.
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• Experience selling complex enterprise solutions that require engagement with multiple buyers, executive stakeholders, procurement teams, and technical decision-makers.
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• Strong understanding of SLED procurement processes, contracting vehicles, budget cycles, RFPs, and cooperative purchasing arrangements.
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• Experience building, coaching, and retaining high-performing sales teams.
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• Established relationships within state government, local government, education, channel partners, or public-sector technology communities.
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• Experience selling software and related professional or consulting services.
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• Ability to manage and execute all stages of the sales process.
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• Proven ability to develop a broad, sustainable pipeline and accurately forecast results.
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• Strong leadership, analytical, problem-solving, negotiation, and decision-making skills.
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• Excellent written, verbal, presentation, and executive communication skills.
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• A self-motivated, collaborative, and accountable leadership style.
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• Willingness to travel as required to support customers, partners, industry events, and the sales team.