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Head of Performance Marketing

SBC Performance · Ukraine

Digital MarketingManager LevelRemoteExternal listingfull-time1 day ago

About The Role

SBC Performance drives scalable growth for brands ready to expand globally.

Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.

Trusted by 200+ companies, managing $150M+ in ad spend.

Scale faster. Grow smarter.

We're looking for a

Head of Performance Marketing

  • to build our performance function as a system, not a set of campaigns: operating model, metrics, standards, team.
  • Own the direction end to end - strategy, people, budgets, results and scale it across sources and funnels without losing control.

What You'll Own

  • Performance function - all processes, specialists, and traffic sources
  • Traffic strategy - spend split across Meta, TikTok, Google; resilience if one platform gets restricted
  • Funnel portfolio - web2web, web2app, app, each with clear economics and a scaling path
  • Operating model - a team structure that scales without adding manual oversight
  • Metrics & reporting - one real-time picture of results for leadership
  • Unit economics - spend growth that turns into margin, not just volume
  • People - senior specialists who can run major clients solo, with successors ready
  • Partnerships & automation - a platform edge, not just reacting to changes
  • Risk & compliance - bans, rejections, and policy issues kept under control
  • Cross-functional alignment - Sales, Account Management, Compliance, Creative working without ad-hoc fixes

What We're Looking For

Must have

  • 6+ years in performance marketing, including 2+ years managing a team of performance specialists
  • Hands-on media buying experience on

Meta, TikTok, and Google

  • as a practitioner, not only as a manager
  • Experience managing multi-million-dollar annual budgets and accountability for their efficiency
  • Solid experience with
  • web2web and web2app
  • funnels - understanding the creative → funnel → conversion → economics chain
  • Strong command of unit economics, attribution, and CPA / ROAS / CAC / LTV metrics
  • Track record of building processes, standards, and teams - from scratch or through a scaling phase
  • Experience navigating platform policies and account risk (rejections, bans, compliance)
  • English proficient enough to communicate with platform representatives and partners

Nice to have

  • Experience with app traffic: mobile app installs, in-app events, post-install optimization
  • Product/growth-side experience - understanding of monetization, retention, and LTV mechanics
  • Direct partnerships with platform reps (Meta / TikTok / Google) and access to partner programs
  • Agency experience - managing a client portfolio and external stakeholders
  • Experience automating media buying via API or internal tools

Tools & Platforms

Meta Ads Manager, TikTok Ads Manager, Google Ads (+ API), attribution/tracking platforms, BI / Looker, Google Sheets

What We Offer

  • Hybrid job in Prague/Warsaw or remote from Ukraine
  • Competitive compensation
  • Flexible working hours: we start our operation day between 9:00 - 11:00 CET
  • All necessary equipment
  • Paid vacation and sick leaves
  • Educational support: reimbursement of certification, training, and a knowledge-sharing atmosphere
  • Company events and multiple internal activities
  • Open feedback and transparent direct communication

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