Senior Process Manager

We are looking for a results-driven and analytically sharp Paid Media Specialist to lead and execute performance marketing campaigns across LinkedIn, Google, Bing, Facebook, and Instagram. The ideal candidate is a data-obsessed digital marketer who understands the nuances of each advertising platform, thrives in a fast-paced environment, and has a strong track record of driving measurable business outcomes through paid media. You will own the end-to-end management of paid campaigns from strategy and planning to execution, optimization, and reporting; while collaborating closely with the creative, content, and marketing teams.

Key responsibilities

• Plan, set up, and manage paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Facebook and Instagram), and LinkedIn Campaign Manager, ensuring campaigns are aligned with business goals and performance targets.
• Develop comprehensive paid media strategies tailored to each platform’s audience, ad formats, and bidding mechanisms balancing brand awareness, lead generation, and conversion objectives.
• Execute and manage all campaign components including audience targeting, keyword research, ad copy, creatives briefing, bid strategies, budgets, and landing page alignment.
• Monitor, analyze, and optimize campaign performance on a daily and weekly basis, making data-driven decisions to improve key metrics such as CTR, CPC, CPL, ROAS, conversion rate, and Quality Score.
• Conduct A/B testing on ad creatives, headlines, CTAs, landing pages, and audience segments to continuously improve campaign effectiveness and reduce cost per acquisition.
• Manage and allocate media budgets efficiently across platforms, ensuring optimal spend distribution based on performance data and business priorities.
• Build and leverage audience strategies including custom audiences, lookalike audiences, remarketing lists, and LinkedIn-specific targeting (job title, industry, seniority, company size) to maximize campaign precision and relevance.
• Collaborate with the creative and content team to brief platform-specific ad assets (static, carousel, video, and stories) ensuring creatives are optimized for each ad format and platform requirement.
• Set up and maintain tracking infrastructure including UTM parameters, conversion tracking via Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag to ensure accurate attribution and reporting.
• Prepare and present detailed performance reports and campaign insights to internal stakeholders, translating complex data into clear, actionable recommendations.
• Stay up to date with platform algorithm updates, new ad formats, beta features, and industry best practices to ensure campaigns leverage the latest capabilities.
• Work cross-functionally with the SEO, CRM, and analytics teams to ensure paid media efforts are integrated with the broader marketing ecosystem and customer journey.
• Manage agency or vendor relationships where applicable, overseeing deliverables, quality of work, and ensuring alignment with internal strategy.

Required skills and expertise

• 8+ years of hands-on experience managing paid media campaigns across Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn Campaign Manager, with a proven track record of delivering measurable ROI.
• Solid experience with LinkedIn Campaign Manager, including Sponsored Content, Message Ads, Lead Gen Forms, and audience targeting based on professional attributes.
• Deep expertise in Google Ads, including Search, Display, YouTube, Shopping, and Performance Max campaign types, with working knowledge of Smart Bidding strategies (Target CPA, Target ROAS, Maximize Conversions).
• Strong proficiency in Meta Ads Manager, including campaign structure (ABO and CBO), audience building, creative testing frameworks, and dynamic ads.
• Proficient in Google Analytics 4 (GA4), Google Tag Manager, Meta Business Suite, and LinkedIn Campaign Manager dashboards for performance monitoring and attribution.
• Strong analytical skills with the ability to interpret large datasets, identify trends, and translate insights into optimization strategies. Proficiency in Excel or Google Sheets for data analysis and reporting.
• Working knowledge of marketing attribution models (first-touch, last-touch, linear, data-driven) and an understanding of multi-channel attribution challenges.
• Experience in conversion rate optimization (CRO) and the ability to collaborate with design and development teams to improve landing page performance.
• Familiarity with audience segmentation strategies, including retargeting, customer match, and lookalike modeling across platforms.
• Ability to manage multiple campaigns and budgets simultaneously while maintaining attention to detail and a focus on performance outcomes.
• Strong written and verbal communication skills with the ability to present data-driven strategies and results to non-technical stakeholders.
• Google Ads certifications (Search, Display, YouTube) and Meta Blueprint certification are highly desirable.
• Experience with third-party tools such as SEMrush, SpyFu, Supermetrics, or similar platforms for competitive analysis and reporting is a plus.
• Familiarity with AI-powered ad tools and automation features within platforms (e.g., Performance Max, Advantage+ campaigns) is an added advantage.
• Education: A bachelor’s degree in Marketing, Business, Digital Media, or a related field is preferred.