About The Role

Job Summary

Promote consumer engagement by providing products and service contents optimized for (Lazada, Shopee, other platforms)
Optimize marketing campaigns by understanding the digital advertisement and digital media
Devise strategies for increasing sales and plan performance marketing

Role and Responsibilities

Responsibilities

Control Paid channel on Pureplayer (Lazada and Shopee)
Ensure the smooth and accurate communication on promotions & content on Pureplayer
Design the communication all Pureplayer
Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group
Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.
Mastery of leading ad industry tools & technologies (e.g. Google analytic, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes
Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization
Familiarity with digital ads algorithmic models and marketing analytics
Ability to understand customer buying behaviours, segmentation and profiling
Responsible for overall management and growth of the affiliate program including managing our Pure Player partners and agency relationships
Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels
Performs other duties as assigned by management /direct supervisor
Taking roles as performance marketing lead
Develop and oversee overall performance marketing strategy
Regularly review multi-channel analytics reports (Search, Social, Ads, etc) and recommend optimisation action plans to sales and graphic design teams
Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets

Skills and Qualifications

Qualifications

Bachelor's degree in Marketing, Business Administration, E-commerce, Digital Media, or a related field
3–5 years of experience in performance marketing, digital marketing, or e-commerce, with hands-on experience managing Pure Player platforms (Lazada, Shopee) strongly preferred
Experience managing paid media budgets and hitting CPA/ROI/ROAS targets
Experience in affiliate program management or working with affiliate/agency partners is a plus
Working knowledge of digital ad platforms and tools such as Google Analytics, Google Tag Manager, Lazada/Shopee ads/marketing centers, Meta Ads Manager, and affiliate marketing platforms
Understanding of digital ad algorithms (bidding, targeting, optimization logic) and marketing analytics/attribution
Strong data analysis capability — able to read multi-channel performance reports and translate insights into optimization plans
Experience conducting A/B testing / CRO audits and using results to improve conversion rates
Good command of English (spoken/written); Thai for local stakeholder coordination
Strong cross-functional collaboration skills — able to work with sales, creative/design, category, and external agencies/platform partners
Detail-oriented, comfortable managing multiple campaigns/timelines in a fast-paced environment
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