About The Role

About the Role

We're looking for a Direct Response Copywriter to join a fast-growing, profitable DTC brand in the health/wellness space. This is a full-time, performance-driven role focused on writing high-converting landing page copy that turns ad traffic into sales.

You'll work closely with the media buying and creative team to ensure every winning ad has a landing page that speaks the same language — same angle, same hook, same promise — from click to conversion. If you love direct response copy, understand what makes people buy, and want to see your work directly move the needle on ad spend efficiency, this is for you.

What You'll Do

Write and build landing pages for new winning ad angles, ensuring full ad-to-page congruency
Continuously test and iterate on existing landing pages — headlines, above-the-fold sections, CRO improvements
Partner with media buyers and the creative team to identify which angles need dedicated pages
Research the brand, audience, and offer deeply to write copy that converts
Run ongoing CRO experiments and use data to inform copy decisions

Requirements

Proven experience in direct response copywriting for DTC, e-commerce, affiliate, or info product offers
A track record with funnels, VSLs, or landing pages tied to real ad spend
Comfortable working fast and iterating based on performance data
Self-starter energy and driven to get results
Experience writing for supplement or health/wellness offers is a plus