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CA
Marketing Manager, Valley Region
carusoaffiliated · Various Properties
About The Role
ESSENTIAL FUNCTIONS
- Create and execute innovative marketing campaigns to attract target audiences, driving traffic and sales for the properties
- Manage end-to-end execution of property marketing events in collaboration with cross-functional teams
- Set property marketing goals, and assess marketing initiative performance through comprehensive recaps to evaluate effectiveness
- Collaborate with tenants and internal teams (Creative, Digital, PR) to effectively promote tenant offerings through diverse marketing channels
- Coordinate with project managers to ensure timely promotion of marketing events and tenant offers
- Oversee property signage, including 22x28, window graphics and out-of-home advertising
- Maintain relationships with local publications for advertising schedules and media collaborations
- Support or lead new tenant grand openings across the portfolio
- Track tenant participation in events, seasonal campaigns, and shopping periods
- Manage marketing budgets, code invoices, and attend property team meeetings
- Analyze and aggregate traffic, sales and campaign data to inform and refine property marketing strategies
- Compile and deliver end-of-campaign reports and performance recaps to leadership and tenants
MINIMUM REQUIRED QUALIFICATIONS
- Familiarity with fashion, retail industry, and pop-culture trends
- Knowledge of digital, influencer, and social media marketing. Knowledge of the Los Angeles market and trends is a plus
- Understanding of print media processes
- Strong multi-tasking ability and calm demeanor in high-pressure situations
- Excellent written and verbal communication skills
- Positive attitude, eagerness to learn, and a strong work ethic
- Analytical mindset with the ability to interpret data and derive actionable insights
- Self-motivated and capable of managing multiple projects in a fast-paced environment
- Minimum of three years of progressive experience in marketing roles, with retail, hospitality or related industry
- Strong educational background in Marketing, Communications, or related field
- Understanding of and engagement with the greater Los Angeles and Ventura counties, including their key lifestyle destinations and qualified communities, is preferred
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