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MA
AVP Digital Marketing.Marketing and Cust Exp-Cust Insight and Exp
Mashreq · India
About The Role
- Drive strategic marketing efforts to achieve business objectives which includes account acquisition target as per eligibility criteria and transactions/volume target post onboarding
- Deliver Acquisition, Spend & Engagement through extensive digital, offline & owned assets and use analytics for tracking, optimization & deliver ROI
- Multi layered & intensive stakeholders management across Business Partners, Agencies (Media, ATL & BTL creative) and Economic Departments
- Define & implement innovative Digital First solutions across the suite of products, such as digital acquisition, volume increase and customer experience for New To Bank and Existing To Bank customers
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