Product Marketing Intern (Headsets)
razer · Singapore
About The Role
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities
This role supports go-to-market execution for Razer's PC Audio category (gaming headsets and speakers), working alongside the Product Marketing team across product launches, marketing campaigns, esports initiatives, content creation, and competitive analysis. The intern gains hands-on exposure to the full product marketing cycle — from launch planning and campaign execution to category positioning — while supporting cross-functional collaboration with internal teams and external partners. As a Product Marketing Intern for the PC Audio category, you will work closely with the Product Marketing team to support the go-to-market execution of Razer's gaming headset and speaker portfolio, including product launches, marketing campaigns, esports initiatives, content creation, and competitive analysis.
Key Responsibilities
- Support global product launches by assisting in the development of strategic marketing plans and execution.
- Create and refine marketing campaigns and assets to drive engagement for new and existing products.
- Conduct market research, benchmarking competitors and monitoring reviews, trends and customer sentiment to surface opportunities.
- Collaborate with internal teams and stakeholders to align marketing strategies and ensure seamless execution.
- Gain hands-on experience in category management, learning how to position products effectively in a competitive market.
- Develop marketing content (copy, blogs, campaign messaging, retail/ecommerce assets, internal decks), keeping messaging consistent across channels.
- Reporting and analysis of campaign/market share reports and executive summaries for internal stakeholders for product category.
Learning Objectives
- Learn end-to-end process of launching a gaming product; product marketing best practices (messaging, positioning, campaign execution); stakeholder management across teams; insights into the product development cycle; category management proficiency; content development and product category research.
Requirements
- Currently pursuing a Bachelor's Degree in Marketing, Business, Communications, or a related field.
- Passion for gaming, technology, esports, or consumer electronics.
- Strong analytical and research skills.
- Excellent written and verbal communication skills.
- Proficient in Microsoft PowerPoint and Excel.
Pre-Requisites
Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.
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