About The Role

WHY WE'RE HERE

Tourism Jasper is the Destination Marketing Organization for Jasper and Jasper National Park. We're a young, energetic, forward-thinking team, who are charged with developing and executing on creative solutions to help our Shareholders (select hotels, restaurants, and activities in Jasper) increase revenue through sustainable visitation of targeted consumers to our awesome little town.

WHY YOU'RE HERE

Reporting to the Director of Marketing, the Marketing Coordinator provides support to Tourism Jasper's Marketing team. The Marketing Coordinator supports cross-functional marketing efforts across the organization, helping to ensure brand consistency, support media relations initiatives, and strengthen engagement with key audiences. In this role, they will coordinate media visits and events, maintain media databases and communications, support consumer marketing initiatives, and assist with the development and distribution of marketing materials and organizational merchandise. Additionally, the Marketing Coordinator provides administrative support to the marketing team and helps contribute to Tourism Jasper's overall marketing and promotional efforts.

THIS IS YOUR ROLE

As the Marketing Coordinator, you will

Media Visit Coordination and Support (50%)

Manage itinerary building for media visits using Travefy
Coordinate activity and accommodation bookings with Shareholders for media itineraries
Assist with evaluating social media influencers and gathering supporting data
Support the development of media pitches and media relations initiatives
Monitor media coverage and prepare reports on earned media performance
Coordinate annual in-market and in-destination media events
Create and deliver media welcome packages
Provide hosting support during media visits
Maintain media budgets and track expenses related to visits
Keep media contact lists and coverage tracking documents up to date
Manage the media e-newsletter, including content coordination, design, distribution, and performance tracking
Maintain and update the media CRM database

Marketing Support (40%)

Manage and coordinate Tourism Jasper's consumer e-newsletter
Coordinate the development, inventory, and distribution of organizational merchandise and marketing collateral
Support marketing campaigns and department initiatives as required
Provide assistance with additional marketing-related projects and requests

Admin Duties (10%)

Process marketing and media invoices, ensuring accuracy and timely submission
Track and manage Parks Canada passes for media visits
Provide support to the marketing team as required
Other duties as needed

YOU ARE ARMED WITH

Post-secondary education in business, tourism, communications, marketing, or a related field
Minimum 1 to 3 years' experience in marketing or a related field
Familiarity with digital marketing tools and analytics platforms
Basic graphic design skills or exposure to design tools (e.g. Canva, Adobe, etc.)
Service-oriented with the ability to assess needs, provide appropriate solutions, and follow through
Excellent people and communication skills, both oral and written
Outstanding project and time management skills
Ability to multitask and manage competing priorities
Strong attention to detail
Ability to work collaboratively and contribute to a team environment
Understanding and respect for multi-stakeholder environments
Proficiency with Microsoft Office Suite
Knowledge of the Jasper region is considered an asset
Being solution-driven and proactive in your approach
Experience in the tourism industry is considered an asset

YOUR LIFE AT WORK

You're happy to work in a collaborative environment, where sometimes you have to jump in, regardless of the project
You're good to work 40 hours per week
You're able to help out after hours for special meetings or events
You're ok with some light physical work (mostly bending, reaching, carrying light items, walking and standing)
You like to hit the road sometimes to attend conferences, industry meetings, or events