About The Role

The Territory Manager is responsible for driving sales growth, delivering exceptional retail execution, and building strong relationships across an assigned territory of retail locations within a major consumer electronics retailer. This role acts as both a sales leader and brand ambassador—empowering store teams through impactful product training, real-time sales support, and strategic partnership building.

Territory Managers manage and support retail stores within a geographic district, including key outlier stores in smaller adjacent markets. This is a foundational role on the program—you will be expected to build deep in-store relationships, train retail associates at all levels, drive customer-facing selling events, and serve as a mentor and coach to seasonal team members. You will also analyze your territory to optimize visit frequency and coverage, ensuring every store visit creates a measurable impact.

This position reports to the Senior Program Manager.

Sales Growth & Territory Performance

Drive sell-through, attach rates, and market share growth across assigned stores.
Execute strategic store visits to review sales results, identify opportunities, and align with retail teams on priorities.
Support retail teams with hands-on sales assist and product demonstrations on the floor.
Own territory-level KPIs and performance targets, proactively identifying and closing gaps.
Plan and execute customer-facing selling events (e.g., weekend engagements, product demonstrations) as a regular part of the territory strategy to drive direct sales impact.
Develop creative in-store activations and events that generate excitement and drive higher overall sales for the brand.

Training & Sales Enablement

Deliver in-store and virtual product training for all levels of retail associates—from sales floor staff to store and district leadership.
Build product confidence and excitement among retail teams through lunch-and-learns, training blitzes, and group sessions.
Orchestrate marketplace trainings targeting higher-level managers who can cascade product knowledge to their teams.
Coordinate and lead group training meetings and events within the territory.

Retail Relationship Management

Build strong, trust-based relationships with store managers, department leads, and regional retail leaders within your territory.
Identify and cultivate key in-store champions who will advocate for the brand when you are not present.
Schedule regular check-ins with store leadership to maintain alignment on goals, performance, and promotional initiatives.
Influence retail partners at all levels to support sales, training, and promotional efforts.
Serve as the primary brand ambassador in the field, representing the client with professionalism and enthusiasm.

Market Intelligence & Reporting

Collect and transmit actionable insights on competitive activity, retail conditions, promotional effectiveness, and customer feedback from in-store visits.
Ensure timely and accurate reporting of all field activities, visit outcomes, and territory performance.
Leverage retail relationships to generate intelligence that informs program-level strategy and client decision-making.

Event Execution

Attend and lead assisted-selling events and partner activations.
Set up brand tables, pop-ups, and in-store displays to drive product visibility and movement.
Maximize traffic during key retail periods including back-to-school, fall launches, and holiday seasons.
1–2+ years of retail, sales, field marketing, or training experience, ideally within consumer electronics or technology categories.
Supervisory, mentorship, or team leadership experience preferred.
Strong communication, presentation, and organizational skills.
Ability to build rapport quickly and develop meaningful relationships with retail partners at all levels.
Comfortable working independently across a multi-store territory with frequent in-store travel.
Proficiency in Microsoft Office and digital reporting tools.
Valid driver’s license and reliable transportation required.

Physical Requirements

Ability to lift/carry up to 50 lbs.
Frequent standing, walking, listening, and visual activities.

Who You Are

A natural relationship builder who earns trust quickly with retail teams and leadership.
Results-oriented and driven by performance targets and competitive wins.
An engaging trainer who can make product knowledge stick at all levels of a retail organization.
A self-starter who takes ownership of their territory and operates with minimal oversight.
A team player who thrives on mentoring others and contributing to a high-performing program.
Curious, creative, and energized by fast-paced retail environments and evolving consumer trends.
Someone who takes pride in being the best brand representative on the floor.