About The Role

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a Senior Director of Marketing to join its The Bar Method team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

This role is designed for a strategic marketing leader who can build a differentiated, enduring brand while driving measurable business growth. The Senior Director, Marketing owns the end-to-end marketing ecosystem for The Bar Method — spanning brand strategy and creative expression, full-funnel performance, lifecycle marketing, and growth-driving initiatives.

Reporting via a dual-line structure to The Bar Method Brand President and the Chief Commercial Officer, this leader will shape long-term brand strategy while accelerating customer acquisition, retention, and reactivation across marketing channels. The role oversees two direct reports and works closely with cross-functional partners including Operations, Analytics, Tech, Franchise Leadership, and the internal Marketing and Creative Shared Services team to deliver high impact marketing programs.

The ideal candidate blends strategic thinking with creative ambition, balances franchisee needs with enterprise growth objectives, and thrives at the intersection of brand, performance, and consumer experience.

Purpose/Impact: (Duties & Essential Functions)

Strategic Brand Leadership

Ability to define, steward, and evolve a differentiated brand that drives long-term value while enabling performance marketing effectiveness across channels.

Integrated Campaign Leadership

Ability to align brand storytelling, media, channels, and execution into cohesive, high-performing go-to-market efforts.

Growth & Full-Funnel Marketing Expertise

Leverage extensive experience in digital products and full funnel marketing strategies, including an understanding of digital paid channels, earned media and messaging integration. Work with Marketing Subject Matter Experts in the Shared Services team to identify the best growth strategies

Data-Driven Decision Making

Comfort using analytics, experimentation, and insights to inform strategy, optimize performance, and allocate resources effectively.

Team Leadership & Cross-Functional Collaboration

Proven ability to build strong teams, set clear priorities, and execute with rigor in fast-paced, growth-oriented environments.

Executive Communication & Influence

Clear, concise communicator who can translate complexity into actionable direction for executives, franchisees, and teams.

REQUIRED STRENGTHS AND BACKGROUND

Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree desirable, but not a prerequisite
15+ years of experience in marketing leadership spanning both brand and performance
Proven experience owning full-funnel marketing with accountability for both brand health and revenue outcomes
Demonstrated ability to lead integrated teams across brand, digital, lifecycle, and media functions
Strong communication, analytical, and team management skills.
Experience partnering with senior executives and influencing cross-functional stakeholders
Experience operating in complex, multi-unit or franchise environments strongly preferred

Salary Range: $170k - $185k + Bonus
What’s in it for you?

We offer a competitive salary along with exceptional benefits such as

Medical, Dental and Vision Coverage
Hybrid Work Environment
Life and Disability Insurance
Unlimited Time off + Paid Holidays
Flexible Friday's between Memorial Day and Labor Day
401(K) Savings Plan Matching at 4%
10 Coaching and Therapy sessions
Mental Health Benefits
Brand Discounts & Reimbursements
In-house workout facilities
Professional Development Opportunities
Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE

Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

Remote optional: Fridays
On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT

Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT

Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.