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Senior Marketing Manager THV (based in São Paulo)
Edwards Lifesciences CPMC LTDA [Brazil] · Sao Paulo, Brazil
About The Role
How you'll make an impact
- Establish and govern strategic marketing processes (strategic annual planning, market intelligence, campaign governance, ROI measurement) to drive standardization across Latin America markets
- Define and lead the regional product marketing strategy, including portfolio positioning, competitive differentiation and launch plans for new products and indications expansion
- Lead and develop the Product Marketing and Content Management teams, ensuring clear roles, career development and alignment with regional priorities
- Own the regional competitive intelligence framework, translating market data, clinical publications and competitor movements into actionable positioning strategies
- Drive content strategy to transform clinical evidence into commercially actionable messaging for sales teams, healthcare professionals and patients
- Partner with Public Affairs and Medical Education teams to develop value narratives, reimbursement strategies and health economics evidence
- Serve as strategic liaison between global/upstream marketing and the regional field marketing organization, adapting global inputs to local market realities
- Manage marketing budget and resource allocation, ensuring ROI-driven investment across portfolio priorities and geographic markets
What you will need
- Bachelor’s degree in Marketing, Business Administration, Engineering or related fields
- 10+ years knowledge in strategic marketing and product marketing in medical devices or healthcare
- Proven people management knowledge leading multi-functional marketing teams across multiple geographies
- Strong analytical skills with ability to translate market data and clinical evidence into commercial strategies
- Advanced English; advanced Spanish and/or Portuguese
What else will help you
- MBA or postgraduate degree in Marketing, Strategy or Healthcare Management
- Experience in structural heart, cardiovascular or interventional cardiology markets
- Track record of successful product launches and portfolio strategy across Latin American markets
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