Inbound Marketing Manager

Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth | Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B lead generation engine.

This is not a cold outreach or appointment-setting role . Your focus is turning LinkedIn content and organic engagement into qualified conversations, booked calls, and sales pipeline .

You’ll work directly with the founder, who owns closing, while you own the inbound engine: content strategy, audience engagement, lead nurturing, and conversion.

What You’ll Own

LinkedIn Content & Demand Generation

• Create high-performing LinkedIn posts, hooks, carousels, and thought leadership content
• Develop content that attracts high-intent B2B prospects
• Write conversion-focused content designed to generate conversations and pipeline
• Test content angles, messaging, and formats based on performance
• Build messaging around buyer pain points, intent, and the customer journey

Content → Conversation → Pipeline

• Turn comments, profile views, engagement, and inbound messages into sales conversations
• Initiate natural, value-driven DMs with engaged prospects
• Qualify inbound opportunities and move them into the sales funnel
• Generate consistent qualified leads and booked calls from organic content

Audience Engagement & Lead Nurturing

• Engage with prospects through comments, DMs, and relationship-building
• Nurture leads through strategic follow-ups and educational content
• Build trust with potential buyers over time
• Strengthen founder positioning and personal brand authority

Inbound Funnels & Conversion

• Build simple funnels from content → engagement → conversation → booked call
• Create lead magnets, nurture flows, and conversion-focused assets
• Identify funnel bottlenecks and improve conversion rates
• Track which content and conversations contribute to pipeline

Founder Collaboration

• Work directly with the founder on messaging, positioning, and lead quality
• Share audience insights, objections, and market feedback
• Refine content based on real prospect conversations
• Support broader demand generation and organic growth initiatives

Requirements

• 2+ years of experience in B2B inbound marketing, content-led lead generation, demand generation, or organic growth
• Strong hands-on experience with LinkedIn content strategy
• Proven ability to generate inbound leads, booked meetings, or pipeline from organic content
• Excellent copywriting, hooks, storytelling, and messaging skills
• Strong understanding of B2B buyer journeys and sales funnels
• Experience turning audience engagement into qualified conversations
• Strong relationship-building and communication skills
• Analytical mindset with the ability to optimize based on performance
• Comfortable working independently during U.S. business hours

Nice to Have

• Experience growing founder-led or executive personal brands
• Experience with B2B services, SaaS, consulting, agencies, or professional services
• Familiarity with LinkedIn analytics and content performance tracking
• Experience building lead magnets and nurture sequences
• Understanding of pipeline attribution and demand generation
• CRM and lead-tracking experience

What Success Looks Like

You consistently generate qualified B2B conversations and booked calls from content , not simply impressions and followers.

Key KPIs include

• Qualified inbound conversations
• Leads and booked calls generated from LinkedIn
• Inbound pipeline contribution
• Content-to-conversation conversion
• Conversation-to-call conversion
• Quality of audience engagement
• Consistent growth in relevant B2B audience reach

Interview Process

• Initial Screening Call
• Spark Hire Video Interview
• Recruiter Interview
• Final Interview
• Offer & Onboarding

Apply Now

If you know how to turn LinkedIn content into conversations, qualified leads, booked calls, and measurable B2B pipeline , we’d love to hear from you.
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