About The Role

Own and evolve the ZainCash visual identity — logo system, typography, colour, imagery, and tone of voice — and keep brand guidelines current
Art-direct campaigns end to end: concepts, key visuals, and rollout across digital, product, offline, and events
Design and oversee production of marketing assets — social creative, motion graphics, presentations, and print
Direct the visual side of video and podcast content: treatments, thumbnails, short-form clips, and editing standards
Brief, review, and raise the quality bar for work from in-house designers, agencies, and production partners
Write and review copy: captions, announcements, and campaign messaging

5+ years in design, brand, or creative marketing, including 2+ years leading a team
Strong portfolio of brand and campaign design work (required)
Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma
Experience building or refreshing brand guidelines and design systems
Experience art-directing shoots and managing creative agencies and production budgets
Excellent written and verbal communication in Arabic and English
Fintech or tech experience, and a feel for MENA social and content trends, are a strong plus