About The Role

Timings: 05:00PM to 02:00PM

Employment Type: Full-Time

Summary

Own our outbound email programme end to end: the data, the sending infrastructure, the sequences, the copy, and the reporting behind all four. We are running email campaigns at volume into international markets, so deliverability and list quality carry as much weight as the writing does. You will also own Salesforce hygiene and reporting for outbound, and qualify the replies that come back.

Responsibilities

Campaign execution

Plan and run multi-channel outbound campaigns across email, LinkedIn, and calls, segmented by target profile, industry, and geography
Write and iterate sequence copy: subject lines, openers, value framing, and calls to action, with A/B tests carrying enough volume to be readable
Own send calendars, sequence logic, branching, and reply handling
Adapt messaging by market, since the register that works on a US owner will not work on a UK director or a Gulf-based buyer

Email infrastructure and deliverability

Manage sending domains and mailboxes: warm-up, rotation, volume ramping, and reputation monitoring
Configure and maintain SPF, DKIM, and DMARC in coordination with IT
Watch bounce, spam complaint, and blacklist signals, and act before inbox placement degrades
Maintain suppression lists, unsubscribe handling, and opt-out compliance under CAN-SPAM, CASL, and GDPR

Data and list building

Build and enrich prospect lists using Apollo.io, LinkedIn Sales Navigator, ZoomInfo, Lusha, or Clay
Verify every list before send: email validity, role fit, company fit
Keep the database deduplicated and documented by source

Salesforce

Own day-to-day Salesforce operation for outbound: leads, campaigns, campaign members, sources, stages, and conversion
Build and maintain reports and dashboards showing pipeline contribution by campaign, channel, and segment
Keep data quality high enough that leadership can act on the numbers without auditing them first
Work with the Business Development Manager on routing rules, lead scoring, and follow-up SLAs

Qualification and reporting

Qualify replies against agreed criteria for need, authority, timing, and fit
Run initial discovery conversations and book qualified meetings for senior business development
Write handoff notes that give the closer real context
Report weekly on volume sent, delivery, open, reply, positive reply, meetings booked, and meetings held, with your reading of what changed and why
2 to 4 years in B2B lead generation, outbound sales development, or inside sales, selling into international markets
Hands-on Salesforce experience. You can build a report, fix a broken campaign object, and explain why a pipeline number moved
Practical cold email experience at volume, including deliverability. You should be able to walk through how you would warm a new domain and what you would monitor while doing it
Working knowledge of at least one sales engagement platform: Outreach, Salesloft, Apollo, Instantly, Smartlead, Lemlist, or HubSpot Sequences
Copywriting ability in English. Short, specific, plain
Fluency with LinkedIn Sales Navigator and at least one contact database
Comfort with conversion rates as the measure of the work, ahead of activity counts
Available for a shift aligned to US business hours