Lead Generation Specialist

• Generate new business opportunities to fuel the sales pipeline via a variety of cold prospecting techniques.
• Identify and qualify prospects via telephone, email outreach, LinkedIn, SMS, and other lead generation activities.
• Engage decision makers in targeted prospect accounts and orchestrate discussions with senior executives around their business needs.
• Work closely with sales and marketing teams to develop and execute lead generation strategies and plans.
• Track and manage leads in the CRM system, ensuring all activities are documented properly.
• Report on lead generation activity and measure identified KPIs.
• Develop and execute effective email marketing campaigns to generate leads and drive opportunities in the technical space.
• Adapt to changes in strategies, market conditions, and industry trends.
• Provide advice and information to customers about the variety of products and services offered by the company and clients and address any questions or issues customers may have

Key Requirements

• A bachelor’s degree in business, Marketing, or a related field is preferred.
• Proven experience as a Lead Generation Specialist with a minimum of 5 years in the role.
• Proven track record in generating leads in the technical space.
• Exceptional communication skills: ability to engage and hold conversations with decision makers.
• Proficient in managing the sales pipeline using HubSpot CRM systems.
• Strong analytical skills to assess data, facts and figures used in strategy development and decision-making.
• Familiarity with the latest lead generation tools, techniques, and trends in the industry.
• HubSpot CRM & ZoomInfo experience is preferred.
• Experience in conducting market research to identify emerging trends, potential target markets, and competitor analysis.
• Proven ability to meet or exceed lead generation targets and deliver measurable results.
• Experience in using social media platforms and digital marketing strategies for lead generation.
• Ability to create compelling and persuasive sales pitches and presentations.
• Familiarity with industry regulations and compliance standards related to lead generation and data privacy.
• Willingness to stay updated on industry developments and attend relevant training programs or workshops.