Digital Marketing Executive

David Kennedy Recruitment is working with a leading Online Gaming company that is active across four continents and has over 13 million customers. They are seeking to onboard a Digital Marketing Executive (German-speaking) for their Gibraltar office.

Employment type: Full-time, on site (90 Days working hybrid)

DUTIES AND RESPONSIBILITIES:

• Manage digital marketing campaigns on the DACH market to drive profitable growth for the Company and deliver country-specific revenue targets.
• Monitor and analyse campaign performance metrics, including click-through rates, conversion rates, and ROI, to optimize marketing efforts and achieve KPIs.
• Plan, execute, optimise and report on campaigns across paid social media, display web and app, programmatic partners, and support with ASO initiatives as and when required.
• Utilize data-driven insights to optimise digital marketing campaigns and maximize marketing ROI.
• Support in managing key strategic relationships with display partners and account managers, and assist in negotiating and optimising deals with partners.
• Identify and manage new creative growth campaigns and prospect new partners that support the acquisition objectives, including researching and negotiating new Acquisition Partners.
• Request, process, and track IOs and invoicing.

REQUIREMENTS:

Key Relationships / Reporting Lines:

• Creative and Brand
• Country Managers
• Gaming and Product
• Legal and Compliance
• Onboarding and Retention

Knowledge, Skills and Experience:

• Native German speaker.
• Strong knowledge and experience in executing successful, profitable acquisition campaigns within the digital marketing channel.
• Proven hands-on experience in display web and app campaigns, paid social media (Facebook/Tech Manager), programmatic, and organic app (ASO).
• Data-driven approach to decision marketing with strong commercial acumen.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing acquisition funnels for both web and app campaigns.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Business Manager, SEMrush (or similar), and marketing automation software.
• Strong analytical skills with the ability to interpret data and generate actionable insights to drive marketing decisions.
• Knowledge of industry regulations and compliance requirements related to online betting and gaming marketing activities.
• Self-motivated and proactive attitude, with a willingness to learn and adapt to new technologies and industry developments.

BENEFITS:

• Private Health Insurance from the first date of employment
• 90 Days working hybrid
• Summer time working hours
• 25 days holiday and 12 days Gibraltar bank holidays (you have the option to work on public holidays – so you can use the time off when you want)!
• Flexible and hybrid remote working schedules.
• Continuous learning/development opportunities and progressive career paths.
• Coaching Sessions.
• Employee assistance programs focused on mental health.
• Diverse and inclusive environment.
• Teambuilding activities.
• Worldwide premium healthcare.
• Subsidized gym membership within a variety of locations in Gibraltar.
• Fresh fruit and hot refreshments.
• Tailored relocation packages to meet your needs to support your transition.

#J-18808-Ljbffr