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Head of Marketing Optimization
2 – 3 years
–
Not Disclosed
Salary Not Disclosed
Any Nationality
N/A
1 Vacancy
21-11-2024
- Lead regional and country level marketing initiatives and investments, ensuring full assessment and prioritization of country marketing strategies, delivering against business and marketing objectives.
- Lead development and implementation of strategic marketing and communication plans designed to meet business and marketing requirements.
- Drive market research activity within the region, and suggest new market research projects to provide information for the development and enhancement of marketing programs
- Ensure the identification and analysis of card payment trends, market opportunities and cardholder behavior, evaluating their value and viability within the marketing plan to make strategic recommendations on future business direction
- Monitor and analyze existing and potential competitor marketing activities to identify new opportunities
- Manage budgets for the region and ensure all marketing activities are performed within budgets and in full compliance with existing rules and policies. Advocate and develop business cases for incremental investment.
- Assess all local marketing activities against key marketing KPIs
- Act as the Visa brand guardian and ensure all communications comply with regional and global brand strategies and guidelines
- Negotiate and secure contracts with external partners
Employment Type
Full-time
Company Industry
Department / Functional Area
/ / /
Key Skills
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