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Regional Sales Manager
Varun Beverages Limited (VBL) · Delhi, India
About The Role
- Understanding customers business requirements and presenting the new concept and creating valuable partnerships.
- Prepare Key Accounts / Modern Trade/ HORECA sales strategy & growth plans in line with business strategy for the Zone/Region.
- Drive profitability and revenue growth by expanding market share of Cream Bell in the Non-Dairy Cream Category.
- Align and execute trade promotions interventions with the sales strategy and overall business strategy.
- Lead resource for planning portfolio growth initiatives with accounts, planning, development & execution of joint business plans.
- Monitoring SKU wise performance of the category and taking corrective actions for the Zone/Region.
- Achieving consistent growth by managing various internal (Culinary, Production, Quality etc.) and external stakeholders.
- Provide trade information, competitor's activities, and market insights to the leadership team for making informed decisions.
- Ensure compliance with relevant industry regulations, quality standards (FASSI), and ethical practices.
- Identify opportunities for expanding the non-dairy cream business into new markets or product segments, driving growth and market penetration.
Desired Candidate Details
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